Brand Report

LANXESS at Bauma Conexpo India 2018

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LANXESS, the global specialty chemicals company and one of the world’s leading manufacturers of inorganic color pigments is showcasing its unmatched range of iron oxide and chromium oxide pigments at the bC India expo 2018 in Gurgaon at booth H14 in Hall 1.

Synthetic iron oxide and chromium oxide pigments from LANXESS, marketed under the well-known brands Bayferrox and Colortherm, display high color strength, consistency, lightfastness, colorfastness, UV stability, weather-resistance and are characterized by their high quality and environmentally-friendly processing. These characteristics of Bayferrox and Colortherm pigments guarantee long-lasting colors in applications pertaining to the construction industry.

The extensive line of Bayferrox iron oxide pigments, with over 40 color shades, and Colortherm brand chrome oxide pigments help to make urban centers more colorful and attractive. The colors range from yellow to red, green, and brown all the way to black. Over 100 different shades of the individual colors are available. With these products, aesthetic, safe and lasting design effects can be achieved in a wide variety of building materials.

New ideas for color in construction
Colored materials, such as concrete, paver blocks and tiles and asphalt, are steadily rising in popularity. They can be used for appealing architectural solutions that enable structures to be harmoniously integrated into their environment, or for infrastructure projects that are both functional and creative. Bayferrox and Colortherm green pigments can be seen around the world in sports stadiums, playgrounds, pedestrian zones and buildings.

“Our color-stable and weather-resistant pigments add lasting color to architecture and infrastructure. Building materials colored with these products retain their optical appearance and good looks even when exposed to the weather for extended periods, and they need virtually no maintenance at all. We have been able to serve our customers in across the world even better with sustainable products. LANXESS is the first manufacturer of iron oxide pigments to ensure sustainable production of bright yellowish red pigments with consistently high quality. bC India gives us a good opportunity to showcase our competencies and interact with our Indian customers”, said Dhairya Choksi, Head of business unit Inorganic Pigments, Indian sub-continent.

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