Liebherr, a manufacturer of innovative refrigeration and cooling appliances for both the domestic and commercial sectors, to launch its new line of ‘Made in India’ refrigerators for the mass premium segment in May for the Indian market.
According to Liebherr, the new series of refrigerators are crafted specifically to serve the needs of Indian consumers. In tune of Rs 500 crore has been invested for setting up the manufacturing unit in India for the first phase of this project. The parent group comprises of over 130 companies in more than 50 countries across the world.
Enthusiastic about the launch, Radhakrishna Somayaji, Chief Sales Officer, Liebherr Appliances India Pvt Ltd said, “For more than 60 years now, refrigeration and freezing equipment from Liebherr has carried the mark of quality, design and innovation as its brand philosophy. Thanks to innovative technologies, high quality materials and processes which we follow during manufacturing which make our products durable and energy-efficient. The mass premium segment is a new category evolving globally and our appliances are specifically tailored to meet market requirements in India and its surrounding regions, will be produced at this plant”
The decision to construct the plant in India was outcome of “Make in India” project of Govt. of India. The decision to construct it in the Shendra industrial park in Aurangabad, Maharashtra was based on the area’s central location and its ability to facilitate a sound logistics network to cater different parts of India efficiently. With the aim to produce high-quality refrigeration appliances tailored to suit the Indian market, the plant will have initial capacity of manufacturing over 500,000 cooling appliances per year starting 2018.