After creating the right lubricant, the global major is emphasising on the affordability and accessibility aspect
Small and Medium Enterprises (SMEs) have emerged as a vibrant and dynamic sector of the economy over the last five decades. Specifically for the industrial automotive and lubricants segment, machine shops are the driving engine of the manufacturing industry in the SME space. However, costs and access are among the larger inhibitors to progress. More often than not, these SMEs are limited to self-funding and are not equipped with adequate machinery or materials. Among them, lubricants make a significant difference to the performance and overall productivity. Given that low operating budgets have always been a challenge for SMEs due to which they fail to acquire better quality lubricants, ExxonMobil has recognised the requirement for making its offerings affordable and accessible to the SME sector. Therefore ExxonMobil has customised the packaging for its oil for machine tools Mobil Nuto H and introduced the same in pack size of 5-litre, 20-litre, and 50-litre which was earlier only available in a standard pack size of 208-litre.
Commenting on the company’s commitment to the Indian market Deepankar Banerjee, Chief Executive Officer, ExxonMobil Lubricants Pvt Ltd said, “Having more than 100 years of experience of working with equipment builders across the world, we are well-equipped to be the part of India’s goal towards achieving manufacturing excellence.”
Imtiaz Ahmed, Asia Pacific Mobil SHC Brand Manager, ExxonMobil Lubricants Pvt Ltd adds, “Ever since the launch of the ‘Make in India’ initiative, the manufacturing industry is being seen as enabling progress and development, and we at ExxonMobil are keen to participate in this growth story. We are optimistic about the future of the industry and are keen to bring the best suited solutions across industry practices.”
Partnering with equipment builders
Mobil Industrial lubricants help the manufacturing sector perform efficiently and advancing productivity while facing the operational challenges in a manufacturing set up. Backed by more than 100 years of industry expertise, ExxonMobil has expertly formulated lubricants and services to meet wide variety of challenges which come with the operating conditions in machine tools. “Now we are moving a step further and after creating the right lubricant, we are emphasising on the affordability and accessibility aspect therefore it can be available to all consumers,” Banerjee added.
“In India, with the advancement of consumption, technology is also going to the next level. As and when that happens, our relationships with local equipment builders will evolve. The process has already begun. We are quite upbeat working with Indian equipment builders,” said Shankar Karnik, General Manager, ExxonMobil Lubricants Pvt. Ltd. In India, the company has already announced its collaboration with Micromatic Machine, the marketing and service company of the Rs 1,200-crore Ace Micromatic Group. Through this collaboration, ExxonMobil aims to offer Micromatic customers its advanced range of industrial lubricants addressing application needs.