Industry Update

Invest in automation for survival

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Domestic market is primarily price-sensitive, but also shows awareness about the product quality. There is a huge opportunity for export to the world market.
Automation has played an important role in shaping the manufacturing industry and will continue to do so. For that, Sivaram P V, Managing Director, B&R Automation India insists manufacturing industry to invest in automation for sustainability. Edited excerpts from his interview:
Invest in automationIndia is blessed with a huge domestic market. This market is primarily price-sensitive, but also shows awareness about the product quality. There is a huge opportunity for export to the world market. Automation which has played a crucial role in India’s manufacturing landscape will gain more significance. Manufacturing industry must invest in automation for its survival and sustainability. Indian automation industry is catered by major global players and few Indian companies. As a trend there is a gradual shift in demand towards industry solutions than just individual automation products.
B&R – An automation specialistB&R is well recognised as an automation specialist and  one of the leaders in innovative technologies. An intuitive sense of market dynamics and emerging trends has established it as a pioneer, leading the way with the most innovative technology on the market. B&R provides products and solutions with which customer can gain competitive edge and establish brand superiority. B&R is a market leader in the segments that it serves. There may be very few factories in India where there is no B&R controller in action.
Key offeringsIn India, B&R now offers complete solutions for smart machines and smart factories. It serves virtually every industry segment with its state-of-the-art technologies in machine and process automation, motion control, HMI, integrated safety, advanced software engineering and open communication platforms.
Latest additionAt this year’s Innovation Day conference which was held in Pune, B&R launched several innovations which include Secure Remote Maintenance solution; System Diagnostic Manager—a web-based diagnostics tool; map, a revolutionary software technology that promises 67 per cent faster application development that too with a higher quality; HTML web technology for a platform independent HMI development that transforms the way automation engineers develop visualisation.
The company has also announced recently its foray into process and factory automation business in India. Its process control system, APROL, offers a scalable and a flexible solution which caters to all the stakeholders of a factory operating in a global market.

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