Hypertherm, a U.S.-based manufacturer of plasma, laser, and waterjet cutting systems, announced the appointment of Ador Fontech Ltd (ADFL) as the exclusive master distributor in India for its Powermax plasma systems. Headquartered in Bangalore with operations across India, ADFL specialises in the manufacturing and selling of welding equipment and consumables, as well as the provision of reclamation, fusion, surfacing, and spraying solutions.
A first for Hypertherm, this partnership is part of the company’s strategic move to provide better support for end users in India, and to expand its reach across the India market.
Yaseer Wajahet, Market Manager – India, Asia Pacific said, “We chose Ador Fontech for its wide-reaching network and presence across India. Through this partnership, Hypertherm will be able to leverage on Ador Fontech’s robust infrastructure and resources to meet the critical needs of the India market and our customers.”
Prior to this appointment, ADFL had already been distributing Hypertherm products in selected regions within the Indian market. P. Vishwanathan, Chief Operating Officer of Ador Fontech Limited, shared, “Ador Fontech has been working with Hypertherm since 2007 with great success. We are more than delighted for this opportunity to continue to grow and support Hypertherm’s brand throughout India.”
ADFL will be responsible for developing and marketing Hypertherm’s Powermax systems to their sales network, including representing Hypertherm’s products at trade shows and open houses that their sub-distributors participate in. The company will also provide dedicated support for end users in the areas of training support, installation, and servicing.
As part of ADFL’s key marketing strategy, Vishwanathan highlighted that they will focus on increasing sales of the Powermax systems and consumables to strengthen Hypertherm’s position as one of the finest cutting solutions provider in India.