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Attain quality with quantity

Indian manufacturing sector needs to improve a lot on its production output. If Indian manufacturing units can attain quality with quantity, no doubt India will be the most preferred hub
In respect to the pumps and electric motor industry, Oswal Pumps Ltd. is committed to continuously improve to enhance productivity, quality and service to customers. Vivek Gupta talks about pumps and electric motors industry and its scope in India’s journey of becoming manufacturing hub.
Improve production output Manufacturing sector in India, including pumps and electric motors manufacturers, should continuously improve its technologies to enhance productivity and quality of the products. Good business planning must be done including the engineering expertise.
No doubt India has today become a reliable, technically competent, competitive, and enterprising outsourcing option for many western pump manufacturers who will continue to buy more low-cost pump parts, or sell ‘private-label’ of other manufacturers, instead manufacturing their own. Technical collaborations, joint ventures and automation, technical know-how of global standard have become the needs of the hour.
Indian manufacturing sector needs to improve a lot on its production output. If Indian manufacturing units can attain quality with quantity, no doubt India will be the most preferred hub.
Essential thingsToday what India requires is a sound infrastructure, clear government policies, fair tax slabs and above all, proper guidance and cooperation from bureaucracy. Moreover, short professional courses should be encouraged to produce more of skilled labour. These programmes can be tailored made subject to specific industries or even product range. In addition, automation will surely play a major role in industrial growth as this will result in precision approach to manufacturing.
Major issuesMajor issue is of manpower. In the current global composition prompt deliveries are required. As it goes – he who has the material can rule the market. For this two major factors contribute. First is the manpower – the working hands. India is emerging one of the leading countries for outsourcing especially for the service industry. Hence the manufacturing units are less preferred unless combined with the second factor which is automation. No doubt automation requires less manpower but it results to engage more skilled and educated staff. This combination no doubt will prove a major factor in producing quality products in quantity.
And of course not to forget about the unclear government policies which has always been the problem for manufacturing sector.      
Govt policies Water and pump industry of India would benefit from establishing an independent central regulatory body to design control and coordinate national programs for water conservation. The govt policies should be designed to ensure that water management techniques and initiatives are executed at national level in all sectors.
The govt should also encourage adoption of techniques such as rainwater harvesting and watershed management. Descending water table is a global concern which should be addressed by all means.  For domestic sector, policies should be implemented to make rainwater harvesting mandatory in cities with new construction projects. Above all, implementation of the national river link project to connect 30 big rivers and canals will also be an important step to take because it will reduce regional disparities in water.  Oswal Pumps’ share in journeyThe company is very focused in investing in latest technology available for plant and machinery. Today it has not only done well in domestic market but has started to export to 20 different countries.
The brand has shown tremendous growth since last 5 years. It is because of OSWAL have their own in-house plant for stamping unit, aluminium die casting for rotor, aluminium die casting for motor body and parts, poly-wrapped and PVC winding wire for submersible motor, thrust bearing, injection plastic moulding, stainless steel investment casting, stainless steel pipe, corrugated box facility, cast iron casting plant and super enamel copper wire plant.
Energy efficiency has proved to be a cost-effective strategy without increasing energy consumption. At Oswal pumps, specific technologies and processes mechanisms are adopted. Its products are made of superconducting materials which reduces energy losses and achieve benefits from voltage optimisation. Company has also developed 5-Star rated stainless steel submersible pumps compatible to run on solar energy.
Today the company has 346 star-rated pump sets out of which 249 models are 5-Star rated. Thus Oswal is continuously working towards producing energy saving quality products offered at most economical price.
AwardsNational Udyog Rattan Award on 15th September 2005 from Indian Organisation for Business Research Association, New Delhi for individual achievement of national development.
Bhartiya Udyog Rattan Award on 1st Dec 2005 from Indian Economic Development of Research Association, New Delhi for individual achievement of national development.
Vivek Gupta, Director, Oswal Pumps Ltd.

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