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Boosting investor sentiments can help manufacturing sector grow

 “The need to improve the productivity lies in policy framing as well as in adapting new technologies”
– Manish Walia, Sr. Director (Industrial Automation Business Group), Delta India Electronics Pvt. Ltd.
The manufacturing industry in India can enhance the economic development, increase the productivity and sustain the competition from the global markets. Manufacturing, as an industry segment, has a crucial contribution in the national development and more or less insulated the Indian economy from global turmoil; thanks to its innovation-driven orientation. Manish Walia shares his experience in the manufacturing sector and how it can emerge from the shadow of India’s service sector.
Government’s policy for manufacturing sectorThe government devised the National Manufacturing Policy (NMP) in 2011 to enhance the share of manufacturing in India’s GDP to 25 per cent and add at least 100 million jobs by 2025. The government in recent times has increased the concessions for domestic production and endorsed manufacturing hubs and tertiary units to create a conductive atmosphere for the manufacturing industry and to encourage the SMEs. The recent finance ministry announcement of allowing companies investing Rs 100 crore or more in plant and machinery (between April 2013 and March 2015) to deduct an investment allowance of 15 per cent over and above current rates of depreciation is an encouragement to the FDI flow and technology improvement.
Delta in SAARC regionDelta India Electronics, 100 per cent subsidiary of Delta, has been operational in India since 1992. The company is responsible for developing business in the SAARC region and recognised as “Centre for Technical Excellence” for the SAARC region. With eight regional offices, two manufacturing facilities at Rudrapur and Gurgaon, and two R&D centres in Gurgaon and Bangalore, Delta has a strong presence across India with more than 100 channel partners. Besides catering to the Indian market, Delta exports to several countries including Nepal, Bangladesh and Sri Lanka.
Products and performanceDelta’s strength in power electronics and extensive knowledge in control technology have made it one of the leaders in the industrial controls market. With its knowledge and experience in automation control, the company focuses its expertise on drive, motion and control. In recent years, the company has integrated its industrial automation products, developed industrial control networks, and offered integration services to its clients around the world. Its products include AC motor drives, servo drives and motors, temperature controllers, programmable logic controllers, human machine interface modules, optical encoders, communication converter modules and CTA timer/counter/tachometer. Delta automation products are applied in the processing machines used in the food industry, textile industry, chemical industry, electronics industry, metal industry and plastic industry. Its automation equipment are also used in the pharmaceutical industry, printing industry as well as for energy saving air-conditioning and water treatment facilities. Delta aims to provide end-to-end comprehensive, innovative and total solution to all its valued customers.
Facing challengesIndia’s manufacturers have long performed below their potential. India has considerable potential in offering low labour cost and a gigantic market for world-class goods and services. However, the FDI inflow in India is not at per its market size. Further, with only 16 per cent of the GDP coming from the manufacturing sector, India is facing increasing competition from the Chinese and other East-Asian players. India’s share in world manufacturing of 1.8 per cent isn’t helping either. The statistics clearly indicates the meagre growth of this vital sector which needs to grow at a much faster rate. India is lacking in the infrastructure development which is actually a deterrent to the expected growth of the manufacturing sector in India.
The lacklustre growth of manufacturing can also be traced to the low technological depth of the Indian manufacturing sector. Moreover, lack of proper policy, price pressures and power shortage continue to upset the growth. In the recent time, the industrial growth rate has slowed down in India. Boosting investor sentiments — domestic and foreign — can help in enhancing the growth in the manufacturing sector.
Delta Automation products Over the last few years, Delta Industrial Automation Business has gained tremendous momentum with an increased market share rapidly in all three of product segments: drive, motion and control. Many OEMs use Delta Automation products for processing machines used in the food industry, textile industry, chemical industry, electronics industry, metal industry and plastic industry. Its automation equipment is also used in the pharmaceutical industry, printing industry as well as for energy saving air-conditioning and water treatment facilities. In recent years, Delta has integrated its industrial automation products, developed industrial control networks, and offered integration services. It has a wide product range of industrial automation and been introducing new products at a rapid pace.
Delta: the innovatorDelta’s industrial technology and extensive product offerings provide a total solution for machine control and automation. Supported by a complete product line and service network, Delta becomes a major supplier of global process automation. Innovation and new product development have long been Delta’s expertise. Delta continues to do research and development with new functions and designs and meet market trends and demands in the rapidly changing electrical product market. The pursuit of excellent quality and continuing improvement of productivity have created momentum for future growth.
Delta on energy efficiencyIn recent times, Delta has started consolidating its presence in tier-II and tier-III cities as the companies are putting up their factories and manufacturing plants in these cities. On the product side, it has developed new applications and introduced new range of HMI, Servo, AH-500 midrange PLCs and machine vision system.
Energy efficient product is the core value behind all Delta products. Committing on the mission “to provide innovative, clean and energy-efficient solutions for a better tomorrow, Delta has introduced Hybrid Energy Saving System (HES) to ensure greater energy saving for its customers. This integrated solution designed for the injection moulding machines features outstanding pressure and flow control, low energy consumption, precision moulding and increased productivity.

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