MVD Auto goes global with Made-in-India exports to 30+ countries

By Staff Report June 5, 2025 8:03 pm IST

India’s large workforce, growing market, and government initiatives like “Make in India” present opportunities for the company to become an alternative manufacturing hub to China. Vishal Bhatnagar, CEO & Managing Director of MVD Auto Components Pvt Ltd, discusses the company’s global supply chain strategy in response to geopolitical and trade shifts.

How has MVD Auto Components adapted its global supply chain strategy in response to recent geopolitical and trade shifts?
The current geopolitical scenario is highly dynamic, with tariff wars between the consumer USA and other countries and actual conflicts in Europe, the Middle East, and recently, India vs. Pakistan.

Because of these uncertainties and ever-changing scenarios, businesses and manufacturing companies must focus on diversifying their supply sources, building resilience in supply chains, and embracing technology to enhance visibility and traceability. They also need to monitor geopolitical risks and build strong supplier relationships. Single-source suppliers should be avoided, and emphasis should be placed on more local suppliers or robust suppliers.

What challenges and opportunities have emerged for your company as India positions itself as an alternative manufacturing hub to China?
India’s large workforce, growing market, and government initiatives like “Make in India” present a significant opportunity to become a manufacturing hub. India can capitalise on its strengths, such as cost advantages, a skilled workforce, and government support for infrastructure and technology development, as the global shift away from China is influenced by outbreaks and supply chain diversification.

International companies are exploring alternatives to China, or the “China plus one strategy”. We Indian companies should take advantage of this and come out as partners. We should speed up new part developments and ensure robust production and reliable quality. Our company already exports to over 30 countries worldwide and sees a chance to increase its customer base.

How does MVD ensure its auto electrical and electronic components meet international quality and compliance standards for OEMS globally?
We are primarily an OEM company. We supply top vehicle and engine manufacturers in India and high-tech countries like the USA, Japan, Germany, Italy, and the UK. We continuously improve our systems by learning from our customers, fostering a sense of belonging and entrusting us with more projects. We have the latest certifications of IATF 16949:2016, ISO 14001:2015, ISO 45001:2018, CE, and Rohs. It ensures our products meet international compliance and quality standards.

To what extent has localisation played a role in your operations while serving global markets?
We are known for the localisation/indigenisation of various components, which were earlier imported into India by OEMS. We are the first Indian company to manufacture OEM automotive switches, including carburettor solenoid switches, radiator fan thermostat switches, power steering switches, automatic transmission solenoid valves, and speed sensors. We have also collaborated with the Indian Ministry of Defence to import critical components for the respected Indian Army, which were previously imported at high costs from other countries.

What steps has MVD taken to diversify the sourcing of raw materials and reduce dependency on single-country suppliers?
We primarily use Indian-made child parts and collaborate with customers and suppliers to prioritise the localisation of high-tech parts. Indian companies are now manufacturing electronic parts and semiconductors. Earlier, those were dependent on imports, but now, dependency on other countries has become minimal.

Can you share examples of international collaborations or exports that reflect MVD’s contribution to a borderless manufacturing ecosystem?
We export our products to over 30 countries globally and have established strong relationships with top auto component industry leaders in their respective countries. We have been supplying components to some customers for over 20 years now while adding more products and part numbers to keep up with evolving automotive technologies. These collaborations have been mutually beneficial—the customers are getting good-quality products at cheaper prices, and we are learning from their technologies and engineering.