ZWZ Bearings to Commence India Operations

January 22, 2011 11:07 am

“Considering the standing of the world’’ two largest countries, China and India, there is an immense need from both the sides to steadily consolidate cooperative partnerships. As the China’s trade with India is around USD 60 billion, we see further scope for forging these bilateral ties through trade cooperation that will speed up the growth of trade and investment”, says Niu Qingbao, Consul General of China.

ZWZ Bearings, China’s leading bearing brand and the world’s number seven – enters into India with the plans to set up its operations. The Indian arm of ZWZ Group, will be named as ZWZ Bearings India Private Limited.  With this set up, ‘Wafangdian Bearing Group Corporation’, short named as ZWZ, will ensure its direct presence in Indian markets with its vast product portfolio and global expertise. To begin with, the Indian Company will mainly focus on sales and marketing of industrial bearings under ‘ZWZ’ brand in India.

ZWZ Bearings India has, thus, become one of the few enterprises from China to commence its operations in India. Niu Qingbao, Consul General of China, says, “Considering the standing of the world’s two largest countries, China and India, there is an immense need from both the sides to steadily consolidate cooperative partnerships. As the China’s trade with India is around USD 60 billion, we see further scope for forging these bilateral ties through trade cooperation that will speed up the growth of trade and investment. As ZWZ is number one brand in China, its entry into India is one such step towards attaining the same.”

With its entry, the USD 1 billion ZWZ Group is aiming to expand into the USD 2 billion Indian bearings market, which has been registering a CAGR of 20%. According to Zhao Yang, Global Sales Director, ZWZ Group, “We have always wanted to strengthen our presence in India with long–term plans. With Indian economy marking rapid strides, we find it an opportune time to mark our presence. We aim at becoming a prominent supplier to major industries of India and accordingly, we are launching a complete range of products that are ideally suited for Indian customers.”

Backed by its manufacturing and technological capabilities, ZWZ Bearings India has identified key growth sectors for supply of bearings. Accordingly, it will supply its high quality and precision bearings to actual users and Original Equipment Manufacturers (OEMs) in the industries like steel & metals, power, mining, paper, cement, machinery, engineering, petroleum, construction & infrastructure and railway. The Indian arm will first establish a network of long–term channel partners across the country with strong presence in select metro cities. As an early market initiative, it will launch about 5,000 types of industrial bearings in India and gradually take the portfolio to 15,000 products. ZWZ owns the intellectual property rights of all their manufactured products. Given the bearing manufacturing range, size and production capabilities, ZWZ India would be benchmarking against all the major bearing manufacturers operating in India and will compete with top five manufacturers.

In India, ZWZ Bearings will supply middle, large and extra large diameter bearings upto 6M diameter. As ZWZ Bearings are well–known for its shorter production lead times in comparison to other players, the same practice will be followed in India. Says Mr Nishant Vora, Director & General Manager, ZWZ Bearings India, “We are committed to supplying high quality, high precision, world–class bearing products with better delivery and compelling value.”

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