With global acceptance of Indian products, foreign markets are opening up

December 29, 2009 6:47 am

How were you able to indigenously produce high frequency dielectric pre-heaters, induction heating equipment, induction capsealers and SigmaWeld Welding Inverters?
The company was established by two technocrats, R. B. Singh (Ex-Senior Scientist TIFR) and S.V. Chinoy (B.E BITS Pilani) in 1974. During those days most of the power electronic equipment were imported, and it was difficult to source and service these products. Therefore, Electronics Devices decided to indigenously develop and introduce such import substitute products for the Indian market.
Over the years the focus of the company hasn’t changed. We have successfully designed, developed and introduced products like Di-electric Pre Heaters, Induction Heaters, Induction Capsealers and SigmaWeld Welding Inverters. This is due to a very strong bias for research and development and understanding the needs of the customer. We work very closely with customers to ensure that the product developed is suited best for the Indian conditions and working atmosphere.
 
What factors stimulated the growth of the company?
In adherence to our ‘Serving the customer with the right technology’ philosophy, the company’s design team has been introducing indigenous, innovative and customized solutions based on power electronics. 
Our RnD and Marketing team is focused on bringing the latest technology into our products to serve our customers with better products. Today all our equipment are leading brands in India and we export these machines to more than 44 countries across the globe.
Our dedicated Customer Care team ensures that the machines have maximum uptime. We have our after-sales service team across the country to help reach our customers’ needs. The company has a strong team for failure-analysis and corrective action that has helped achieve near zero-defect products.
It works in close association with customers for attaining better understanding of the end-user’s needs. The customer service department is staffed with qualified and experienced people. For the above reasons Electronics Devices products are accepted across
the globe.
 
What is the export market potential for the products, and which are the lucrative international markets?
The Electronics Devices customer list is diverse and includes many reputed multi-national companies the world over. Earlier African markets were the most lucrative and popular with Indian OEMs. However, with changing technology and global acceptance of Indian products, European and American markets are opening up very well.
 
Which are the industries you serve with your products?
With our diverse product range like Induction Heating, Induction Cap Sealing and SigmaWeld Welding Inverters, we cover almost all industries from Automobile, Ship Building and Repairs, Infrastructure, Heavy Engineering, Food, Pharma, Cosmetics, Lubricants, Refrigeration, Fabrication, etc.
 
How modern is your machinery/equipment to produce innovative products to meet the needs of today’s market?

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