Brand Report

AGS unveils colour management technologies for auto sector in India

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Advanced Graphic Systems (AGS) unveiled its path-breaking colour management technologies at the Automotive Engineering Show, Chennai in association with X-Rite, a global major in colour science and technology.

AGS, for the first time in India, introduced X-Rite’s Total Appearance Capture (TAC) ecosystem, Virtual Light Booth (VLB) and the next-generation MA-T family (MA-T6 and MA-T12), multi-angle spectrophotometers for characterising effect finishes. The company will leverage its strong pan India presence and distribution network to market these offerings in the country.

TAC ecosystem is an appearance measurement solution that brings a new level of realism and efficiency to the capture, communication and digital presentation of physical materials in the virtual world. TAC enables designers, 3D artists, material specifiers and marketers to bring their product designs to life with digital materials that have the exact same visual characteristics as their physical counterparts. TAC’s sophisticated technology captures physically accurate material measurements and appearance properties, reducing the need for manual adjustments to scanned materials, and improving design and approval cycles.

Part of the company’s TAC ecosystem, Virtual Light Booth (VLB) allows designers, material suppliers and marketers, to accurately and efficiently visualise and compare 3D digital material renderings. These renderings are presented side-by-side with physical samples in an environment that controls all parameters influencing the perception of appearance. This ensures a new level of consistency between digital prototypes and final physical products.

In the automotive space, it is projected that the TAC ecosystem will cut design time by up to 50 per cent, accelerating speed-to-market and reducing waste throughout the design-to production process.

The new MA-T family of portable multi-angle spectrophotometers includes the MA-T12, a 12-angle device, and the MA-T6, a six-angle device. These devices are the first instruments to combine colour imaging and multi-angle spectral measurement to quantify colour, sparkle and coarseness. These new devices allow customers to more precisely define and control the extreme effect finishes now commonly used in the automotive industry to reduce defects and achieve more efficient quality assurance.

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