Shell Lubricants unveils the ‘Power of Partnerships’ Campaign

By OEM Update Editorial June 12, 2018 6:24 pm IST

Shell Lubricants recently launched “Power of Partnerships” in Mumbai, to encourage industry collaboration and harness relationships to achieve operational efficiency together. The campaign is an extension of ‘Together, Anything is Possible’ (TAIP), the first global brand positioning for Shell B2B Lubricants, introduced last year. Moving forward from TAIP which first introduced the concept of reducing ‘Total Cost of Ownership’ (TCO), ‘Power of Partnerships’ aims to demonstrate the significance of powerful collaborations in advancing industries and helping companies overcome their challenges now and in the future.