ElectroMech growing through partnerships

 ElectroMech is in the business of building cranes since 1979. Over the last 35 years in the industry, it has managed to build a good reputation for quality, on-time delivery and prompt services through its solutions selling approach. Mr Mehendale analyses the market situation and also explains ElectroMech’s strategy of making partnerships.
Make in India effect ‘Make in India’ is a rallying call for the global manufacturing industry and definitely is being marketed well. India is being looked upon once again as a country that can emerge as a leader on the manufacturing front globally.
“With the Modi government kick starting this campaign that aims to project India as the place to be, action on the manufacturing front is definitely going to be interesting,” believes Mr Mehendale.
For ElectroMech, the current size of the Indian market is tiny as compared to countries like China, Germany and Japan. However, if the Make in India campaign succeeds, the company will be potentially looking at a substantial ramp up in the domestic consumption of capital goods. This will definitely lead to good economies of scale which are currently missing in India.
Establishing in marketToday ElectroMech is India’s one of the largest EOT cranes manufacturers by value and volume. It has installed over 5,000 cranes and hoists in thousands of facilities across 35 countries. Over the decades, it has provided solutions to several companies at various stages in their projects, whether setting up a green field facility, new plant or expansion, often crafting customised solutions as per its clients’ needs.
ElectroMech’s plant in Pune is the largest EOT crane manufacturing facility in India practicing international standards of engineering and quality assurance, claims the company. It is known for ensuring service excellence through a widespread network of sales offices across India and enjoys its significant presence both in India and overseas.
“We believe in a solutions approach to selling. We don’t just sell cranes but we provide well engineered hoisting solutions. Hence we ensure the things with a partnership approach with our clients, we see to it that the client is in a position to economise on his investment and derive maximum value,” says Mr Mehendale. “Ultimately the clients are looking at value and we are here to provide this value. We are always geared up to provide our clients with an extremely efficient response and help them benefit from our economies of scale and reach.”
After sales support has always been a key differentiator for the company, providing its customers with the support needed to ensure that their cranes do not let them down at an inopportune time. Setting up Cranedge, our service subsidiary to offer a host of services for cranes of all makes is testament to this.
Solutions offeredElectroMech manufactures a diverse range of cranes and hoists for a variety of applications across numerous industry verticals. These include single girder and double girder cranes, EOT cranes, gantry and semi-gantry cranes, jib cranes, wall-travelling cranes, light-weight cranes, goliath cranes, explosion-protected cranes, tower cranes and under slung cranes. The company also manufactures special purpose cranes such as stacker cranes and tunnel mucking systems that are used for specialised applications in various sectors and industries.
PartnershipsElectroMech firmly believes in offering cutting edge products and services to its clients. Its associations with renowned companies allow the company to explore advanced technology solutions from world leaders. These solutions together with ElectroMech’s domain knowledge, understanding of the local market and infrastructure help its customers to get world-class products from a trusted partner like ElectroMech.
Being an exclusive India partner of ABUS Crane Systems, Germany, ElectroMech is now capable of providing hoists and cranes for even most challenging applications. The company’s association with STAHL Crane Systems, Germany helps it in providing Explosion Protected (Ex) hoists and cranes used in hazardous areas like chemical plants, refineries, etc.
ElectroMech’s JV with Zoomlion brings to the Indian market the entire range of Zoomlion tower cranes backed by ElectroMech’s local support. The company has always aimed at tying up with the best-in-class companies across the globe with a focus to offer solutions and services that satisfies the needs of its customers. Going forward, the company plans to explore newer product categories in the crane business depending on the market scenario and its clients’ requirements.n
We ensure the things with a partnership approach with our clients. We see to it that the client is in a position to economise on his investment and derive maximum value.
Tushar Mehendale, Managing Director, ElectroMech    

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