IFAT ENTSORGA Focus on Environmental Technology

IFAT ENTSORGA Focus on Environmental Technology
“As India is without any doubt one of the emerging markets worldwide, it is highly important for our exhibitors to meet customers from India in order to establish new business contacts and strengthen existing ones,” says Eugen Egetenmeir, Managing Director, Messe München GmbH.
Please tell us about the objectives of IFAT ENTSORGA.
IFAT ENTSORGA is the world’s leading trade fair for environmental technology. It presents the entire range of products and services that the industry has to offer, covering everything from water and sewage to waste and raw-materials management. The latest products, systems, plants and services will be represented in large numbers. Innovations, industry solutions and technologies—including those adapted for use in developing nations—will offer a unique look at the breadth and depth of this industry.
What are the target group of this exhibition amongst exhibitors and visitors?
IFAT ENTSORGA addresses companies in the sectors for water and sewage treatment, sewer cleaning and maintenance, refuse disposal, recycling and raw materials management, street cleaning and winter road services. The participation of all relevant market leaders from these sectors assures not only a high quality exhibition but also a unique demonstration of highly professional solutions and performance expertise.
As far as the visitors are concerned, the visitor target groups for IFAT ENTSORGA include public and private service providers for water supply, sewage treatment, solid waste collection and treatment. Moreover we target on industrial and processing companies. The trade fair is also an excellent information platform for ministries, other government authorities and public bodies as well as associations, institutes, universities and colleges.
How many exhibitors are expected to participate and what should be the number of effective footfall?
In the last event in 2008, a total number of 2,605 exhibitors from 41 countries attended IFAT. As to IFAT ENTSORGA 2010, more than six months before its official opening, the show is reporting good interim results. To date, the number of registrations already received is higher than at the comparable point in time in 2008.
What about participation from overseas?
Among the exhibitors of IFAT 2008, there was a high level of international participation, at just over one third. We expect an even slightly higher level of international participation for IFAT ENTSORGA 2010.
What are your expectations from Indian Industry?
As India is without any doubt one of the emerging markets worldwide, it is highly important for our exhibitors to meet customers from India in order to establish new business contacts and strengthen existing ones. Moreover, as far as the environmental market is concerned, India has a great potential and thereby offers various business opportunities for the environment industry.
What kind of responses you are getting from the business community in India?
We are expecting a growing investment demand in environmental solutions. Already in recent years we felt a growing interest from India. The same development applies to the number of Indian visitors. Whereas in 2002 only 62 visitors from India attended the show, nearly 200 visitors from India participated in IFAT 2008. So, in a very short period of time the number of Indian visitors has more than tripled.
How important is it for the corporate India to participate in this mega event?
IFAT ENTSORGA is the meeting place for key-players and decision makers. Surely, it will be a great opportunity for exhibitors and visitors from India to meet interesting business contacts on an international level.
During the past few years, scarcity of drinking water is on rise in many countries. India is also facing a similar kind of problem despite been blessed with a huge coast line across its territory. How the desalination of seawater can help in reducing this problem?
During the past few years, the intense use of drinking water and climate change  have resulted in a shortage of conventional natural resources in many regions of the world. Increased pressure due to the world’s growing population is expected to make the situation worse in years to come. It is a problem, the solution to which may lie, amongst others, in the desalination of seawater, especially in areas located near the coast. According to estimates from the German Desalination Society (DME, Duisburg), 14,500 desalination plants are currently in operation around the world. They produce some 42 million cubic meters of drinking water every day, which they supply to 500 million people.
How significant is the role of Indian government in encouraging participation?
For us, the support of ministries has always been a crucial one as in the field of environment ministries and other authorities play a major role in implementing relevant legislation and providing budgets for investments in environmental solutions. Because of that, we would be grateful if the Indian government encourages potential visitors and exhibitors from India to attend IFAT ENSORGA 2010.a
We are grateful for some first steps of support as due to the cooperation between the governments of Karnataka and the State of Bavaria in Germany the conference programme of the show includes various topics about challenges and best practice experiences of Indian environment projects.

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