Nippon Paint launches new range of automotive refinish paints

By OEM Update Editorial October 7, 2020 12:52 pm IST

Nippon Paint India, part of the NIPSEA Group, has launched a new automotive refinishes product system under the n-MAX brand. With this launch, Nippon Paint is expanding its presence in the Indian and international car refinishing markets through its new state of the art product line that is designed to excel in all geographical regions and weather conditions across the world, the company said.

The n-MAX range includes N Max SB – equipped with a vast range of OEM colour formulations and supported by its advanced Nippon Paint Partner digital colour retrieval system with 5-angle spectrophotometer. The colour range is supplemented by Nax Pro LV, a low VOC range of clear coats, primers and auxiliaries from Europe & Nax Pro EZ which offers a complimentary range of high performance, value based ancillaries.

Talking about the range, Sharad Malhotra, Sr. Vice President, NIPSEA Group Automotive Refinishes said, “The n-MAX launch reflects our global aspiration to develop and offer quality products in the international automotive refinishes market. The product has been developed by the core technology group in India and is a powerful statement of intent from our side. We hope to make this brand successful not only in India but across the world.”

A. Prateesh, General Manager (Marketing), NIPSEA Group Automotive Refinishes added, “n-MAX range is introduced to offer quality tinting solutions with very low investment. This is a state-of-the-art product line for independent body shops and collision repair centers. The aim is to build long term partnerships with distributors by offering advanced technology at competitive pricing along with value added services.”