Rockwell Automation acquires CUBIC

By OEM Update Editorial December 13, 2022 11:24 am IST

CUBIC’s efficient and flexible modular systems, combined with Rockwell’s intelligent devices and industry expertise, will benefit customers as the transaction expands the global reach for intelligent motor control center offerings.
Rockwell Automation, Inc., the world’s largest company dedicated to industrial automation and digital transformation, has acquired CUBIC. This company specialises in modular systems for the construction of electrical panels. CUBIC, founded in 1973, serves fast-growing industries such as renewable energy, data centers, and infrastructure and is headquartered in Bronderslev, Denmark.

CUBIC will be reported as part of Rockwell’s Power Control Business in the Intelligent Devices operating segment. Bob Buttermore, vice president and general manager of Rockwell’s Power Control Business, said, “This acquisition strengthens our portfolio of leading intelligent motor control technologies. We are excited to welcome the CUBIC team with their expertise in structural design, power systems, and global standards to Rockwell.” He added, “CUBIC’s efficient and flexible modular systems combined with Rockwell’s intelligent devices and industry expertise will benefit customers by offering faster time to market, enabling broader plant-wide applications for intelligent motor control, and generating smart data to increase sustainability and productivity.”
CUBIC’s established partner model will allow Rockwell to expand its partner network for intelligent motor control offerings in Asia, Europe, and Latin America. Additionally, CUBIC will broaden Rockwell’s market access to renewable energy and data center solutions. Jacob Moller Knudsen, CEO of CUBIC, said, “Rockwell’s global leadership in industrial automation make it a perfect fit for CUBIC.” He expressed that the combined portfolio will be compelling to new customers and partners in hybrid and process industries.
Rockwell Automation Inc., is a global leader in industrial automation and digital transformation. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 25,000 problem solvers dedicated to our customers in more than 100 countries. We are bringing the Connected Enterprise to life across industrial enterprises. CUBIC, a Rockwell Automation Company was founded in 1973. CUBIC’s solutions are used in industry, in mining, and in airports.