Gates India distributor meet and product launch in Gurgaon

July 1, 2013 6:40 am

Gates India conducted 3-day annual distributor meet, providing a common platform for all the distributors of the organisation to come together to interact, share experiences and to explore new business avenues and opportunities that exists in the current market scenario. Gates also took this opportunity to provide an edge to the organisation’s portfolio by launching new products in the market. The occasion was graced by Jagjit Singh, Chairman of Imperial Auto. All the top distributors of the organisation participated with a lot of zeal and enthusiasm. They not only showed their commitment but also their eagerness by exchanging their market knowledge and information therefore building and cementing the trust and partnership with Gates for years to come.
The first day was reserved for an interaction with power transmission distributors. About 15 distributors from across the country participated in the meet and used the occasion to present what Gates had made to their lives. Informative sessions were used to educate and exchange market specifics. As Dippak Thukral of DNA Power Transmission quoted, “It was a knowledgeable session where we learnt and shared many things with one another. It is not always about the price of the product; sometimes its trust and I have trust on Gates so I choose to be a premium distributor of Gates. Also, the most important thing that helps us bring more customers is the technology and value proposition used by Gates.”
The evening was reserved for celebration as Gates used the platform to launch new products which will constitute a part of Gates portfolio going forward. Chief guest, Jagjit Singh along Nitin Kaul, President, Gates India and Rajesh Bhandari, Vice President revealed the launch of four new products: concrete hose, AG hose, timing pulley and PU belts. The product launch was followed by a short program wherein the best performing distributors and employees were recognised and rewarded for all the hard work they had put around the year.
The second day was reserved for an interaction with the fluid power distributors. Twenty four distributors came forth to participate in the meet. The sessions on the day two provided an opportunity for the distributors to come forward and share not only their experiences but also their concerns for the market and issues at large. They got an opportunity to interact with the sales employees and gather information and knowledge pertaining to various products available in Gates portfolio and its usages.
The third day was utilised as a sales conference, where in all the employee got an opportunity to come together and discuss what they learnt two days of interaction with the distributors.
The product launch and the event were well received. Gates is committed to work along with their distributors and partners. It is also looking forward to investing by training them, investing in branding along with them and enhancing the trust and relationships.