BKT: wheeling with Indian tires in global highway

October 30, 2013 12:01 pm

BKT: wheeling with Indian tires in global highway
With over 25 accomplished years of global presence in the off-highway tires segment, BKT has undoubtedly become a pioneer
Identifying an existing trend (socio-economic and market) and selling accordingly is a traditional way to become successful in business world. However, only a handful thinks differently and dares to go beyond. Those handful companies not only create just success but also an unprecedented niche for themselves. They become pioneers and go on to build, along with a strong company, a robust business culture that lasts for generations.
With over 25 accomplished years of global presence in the off-highway tires segment of world business, Balkrishna Industries (BKT) is undoubtedly one such company.
Back in the early 1990s when the other tire companies in India were busy producing highway tires for mass use, BKT foresaw a unique opportunity in international business and audaciously initiated production in the off-the highway segment. BKT’s products, owing to their state-of-the-art make and unmatched performance, found immediate recognition in world markets, and there began an unending story of BKT’s triumph and innovation.
Today BKT enjoys principal presence across the world, encapsulating a staggering 130 countries. It is the preferred supplier to international OEMs in industrial, construction and agricultural tire segments, and has grown into a diversified industrial conglomerate, exporting its expansive range of off-highway solutions to the world. 
 
We wish to achieve a global market share of 10 per cent in off highway tires market by 2015 and by then we expect sales of about $ 1.3 billion or Rs.6,000 crore.Arvind Poddar, Chairman and Managing Director, BKTGlobal presenceToday BKT is a global player and enjoys a strong presence in a 130 countries and over along with India.
Quality conscious users which adhere to stringent conformity standards in countries like Europe and America prefer BKT as their supplier, thus implying that every BKT product is superior most in creation and delivers expected performance.
“BKT products are known for their reliability and have the lowest claim ratio in the industry; each product passes over 450 stages of tests,” informs Rajiv Poddar, Executive Director, BKT.
BKT has three functioning state-of-the-art manufacturing plants spread across India. Fourth plant in Bhuj, Gujarat is expected to start production by the end of 2013. Currently, BKT provides over 2,100 different SKUs (stock keeping units) for various applications.
The company has products from 5-inch rim diameter to 54-inch rim diameter for vehicles ranging from Go-cart, trailers, forklifts etc. to technologically advanced machines like high horsepower tractors, combines, harvesters, GPS-controlled vehicles, articulated dump trucks, high-speed cranes, sophisticated port vehicles and container handlers etc.
 
In addition to BKT’s state-of-the-art factories, we possess an in-house mould design and a production plant which enables us to achieve production flexibility and frequent changeover in production cycles as per demand
Dilip Vaidya, President and Director-Technology, BKTOne-stop shop for mining and industry needsBKT has ventured into the production of all-steel radials since 2008. BKT is one of the first tire companies in India to produce the all-steel radial OTR tires. An all-steel radial plant in Chopanki, Rajasthan is now functioning on full throttle, producing top of the line radial tires for OTR vehicles, ranging from rigid dump trucks to snow manoeuvring vehicles.
This is a result of years of research and innovation by the R&D department at BKT, which has developed tires that can encounter the toughest, most hostile terrains faced during mining and industrial activities.
The tires under all-steel radials segment range from a 20-inch diameter tipper truck size to a giant 51-inch rigid dump truck size in both radial and bias make, thus covering clients’ every requirement for industrial use as well as mining.
Recently, BKT has launched an ultra advanced range of tires, especially for high-speed cranes. The tire 445/95R25 enables heavy high-speed cranes to journey at an unprecedented speed of 80 km per hour. BKT also plans to unveil a more enviable, capable range of sizes for OTR solutions soon.
Port tiresBKT has established itself as a one-stop shop for all OTR solutions, be it for mining, industrial or OE applications. Staying true to the image, BKT has initiated production of port tires. Once again owing to excellent product performance and make, these tires have found tremendous users not only across ports in Asia but around the world.

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