NNG: flexible, experienced navigation software for any hardware

April 11, 2014 10:43 am

“NNG was the
first navigation developer, offering low cost and ultra low cost
navigation software to the automotive industry,” says Peter Bolesza,
Vice President – Eastern Europe and Emerging Markets, NNG LLC.Navigation
has already experienced a strong growth over the last quarters, and it
will continue to grow in 2014 and 2015. In an exclusive interview with
OEM Update, Peter Bolesza shares everything about navigation industry as
well as their mission — navigation for all.NNG is one of the leading global players in navigation systems. How do you look at the journey of NNG in India?It’s
been an exciting journey. The Indian navigation market is constantly
changing and full of surprises. In 2010, I first travelled from Hungary
to India to investigate the market and the opportunities. Since then,
our business growth and the rising number of partnerships have lead us
to open our Gurgaon office at the end of 2011 and launch solutions for
all market segments (wireless, PND, automotive). Our strategic
partnership with Ayana Navigation Solutions (ANS), in particular, has
helped us to truly optimise our iGO navigation software for the Indian
road system and Indian consumers. Easy-to-use navigation, a local
feature set and customer service are key in India. Navigation
has already experienced a strong growth over the last quarters, and it
will continue to grow in 2014 and 2015. NNG forecasts its main growth in
the automotive aftermarket and line-fit segments. How has been your partnership with Ayana Navigation Solutions?The
cooperation between NNG and ANS is growing stronger continuously.
Partners like Blaupunkt and Caska have reacted well to the fact that we
have combined NNG’s global software expertise with ANS’s local market
knowledge and service solutions. We’re planning to continue this
cooperation and have started mapping out new markets like Middle East.Could you brief us on ANS and NNG product range?We
offer iPhone and Android smartphone solutions directly to the Indian
consumers through the relevant online stores. To our local and global
business partners, who act on the Indian automotive market, we offer
aftermarket, dealer-fit and line-fit solutions. All in all, we’re able
to offer a flexible product solution, system integration, HMI, content,
features and service solutions for every partner.How big is the market for these products and what is your market share in India?It
is still hard to estimate the number of navigation products and
licenses for India in 2014 as no official study is available. However,
NNG counts with 1,50,000 units across the automotive and PND segments.
The total car sales in India for this year with onboard navigation is
estimated at around 80,000-90,000. Half of that will come with
factory-fit navigation; the other half installed by dealers. For the
first, we expect NNG to reach a 45 per cent market share. For the
latter, we expect a 40-50 per cent market share. The Indian four-wheeler market is still dominated by small cars, what sort of navigation solutions you offer for this segment?Small
and low-cost cars are exactly what NNG’s global automotive strategy is
focused around. We want to enable “navigation for all!” NNG was
the first navigation developer, offering low cost and ultra low cost
navigation software to the automotive industry. This strategy has caused
a snowball effect in the industry, forcing more and more car makers to
join the movement by installing line-fit navigation into their new
models. As car manufacturers have started realising that there is a

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