Rittal sensing growth opportunities despite of having unorganised sector

By admin December 15, 2014 12:55 pm IST

“Almost 70 per cent of the market is made up of the unorganised sector. Though the sector is unorganised, there are very few branded players in this market, that’s where we see the opportunity.”
Jacob Chandy, VP – Sales and Marketing, Rittal India Pvt. Ltd.
 Rittal India Pvt. Ltd., with its continuous efforts and improvements, has been establishing itself in the field of industrial enclosures business to become one of the promising players in the industry. In an interaction with OEM Update, Jacob Chandy discussed about what is driving the market and about challenges to market growth.
How do you look at your position in the automation market?We command a very good position, especially in the automation market. Today, when it comes to automation enclosures and controls system enclosures, Rittal is being preferred by customers over the years.
What are the products and technology you offer in the automation segment?In the automation segment our major product is enclosures, whether it is the large enclosure or small enclosures. Today, any automation product needs to fit into its environment unless it’s a field instrument. All these products get into enclosures and so we are there, we cater to the entire process and also include for the electrical system, and the junction boxes.
As far as technology is concerned, our differentiator would be that everybody fabricates in metal. We manufacture enclosures; we don’t fabricate the way basic fabrication is done. Our USP is the VIP production, which is required today in the painting process. We paint our enclosures the way a car is painted, except for the last stage, which is the product coating stage, the pattern is completely the same as the car. We have enclosures for indoor applications as well as for outdoor applications.