Red Lion announces new brand identity

May 10, 2019 4:29 am

Red Lion Controls, one of the global experts in communication, monitoring and control for industrial automation and networking, announced recently a new brand identity that reflects its strength and positioning in the market.

The new brand identity reflects Red Lion’s continuous advancement to deliver tailored solutions that help customers achieve operational excellence.

“I am excited to announce a new era for Red Lion, one that begins with a brand new look and delivers greater innovation and value to our customers than ever before,” said Jack Lee, Red Lion President. “While our look is changing, the strong values that made us who we are today will remain. I am proud of Red Lion’s legacy, yet eager to redefine our commitment to excellence.”

The meaning behind the logo and tagline
Red Lion embodies stability and strength in the market, as well as excellence in customer service. Designed to evoke the same experience, only visually, the new Red Lion logo focuses on the initials – RL–for easy recognition.

Titanium Grey as the primary colour of the logo emulates strength, while ared triangle represents geometric stability and maintains Red Lion’s legacy colour.

The Red Lion brand stands for excellence at every touch point through its products, solutions and service. The tagline ‘Excellence. Redefined.’ asserts the high standard of performance and integrity that defines Red Lion and the continual mission to provide greater business value to customers.

Over the next few weeks, Red Lion will roll out its new brand identity over traditional and digital outlets.

About Red Lion Controls
As global experts in communication, monitoring and control for industrial automation and networking, Red Lion has been delivering actionable, innovative solutions tailored for customer success for nearly 50 years.

Our automation, Ethernet and cellular M2M technology enables companies worldwide to drive productivity through data visibility. Product brands include Red Lion, N-Tron and Sixnet. With headquarters in York, Pennsylvania, Red Lion has offices across the Americas, Asia-Pacific and Europe. Red Lion is part of Spectris plc, the productivity-enhancing instrumentation and controls company.

For information, visit:
www.redlion.net