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Beyond boundaries: The future of Factory Automation in India

Beyond boundaries: The future of Factory Automation in India

December 1, 2023 12:05 pm

Satoshi Morishima, the Managing Director of MISUMI India, envisions substantial growth for the organisation within the next five years. In discussing current industry trends, he sheds light on how MISUMI’s products and services cater to various industries. He outlines upcoming products and delivery strategies aimed at meeting present and future customer demands.

Could you detail your automation product range in India and explain how they improve manufacturing efficiency for customers?
We specialise in providing cutting-edge automation products to streamline and enhance manufacturing processes. Our product line includes “FA industrial products, Sheet metal and press die components, Standard components for plastic moulds”, engineered to significantly improve efficiency, reduce downtime, and optimise overall production. These products empower our clients to meet the industry’s increasing demands while maintaining the highest quality standards. Additionally, we offer an extensive range of electronics, tools & MRO products.

How does MISUMI India enhance its product offerings with services to improve the procurement process for production materials?
Our commitment to our clients goes beyond delivering exceptional products. We prioritise our customer’s time. With a dedicated customer support team, technical assistance and experienced sales engineers across PAN India, we ensure a smooth procurement process for our customers, with 99.9 percent on-time delivery. This includes a web ordering system (WOS), two big warehouses, one in Gurugram, another in Bangalore, maintaining a huge inventory level of all fast-moving items, efficient e-catalogue and product configuration features. The comprehensive approach ensures a seamless and efficient experience from selecting products to their implementation.

What strategies do you employ to address challenges and leverage opportunities within the Indian market?
We emphasise a customer-centric approach, tailoring our solutions to the unique needs of the Indian manufacturing sector. By maintaining operational efficiency and strategic partnerships, we navigate challenges effectively and leverage opportunities for sustainable growth.


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Our QCT model is dedicated to delivering value by improving the efficiency of customers’ material procurement processes, offering high-quality products at reduced costs, and ensuring reliable and quick delivery times. Our business model revolves around prioritising customers’ time and resources.


How does the shortened Delivery Time (QCT model) benefit your customers?
The QCT model is the cornerstone of our commitment to customer satisfaction. We prioritise quality in every aspect of our products and services, ensuring our clients receive reliable and durable solutions. By optimising our processes, we maintain competitive pricing without compromising on quality, and our streamlined logistics enable us to meet or surpass delivery timelines consistently.

Each year, we welcome numerous new customers and continue to serve existing ones, leveraging the MISUMI QCT business model—providing effective value to our customers through high quality, cost-effectiveness, and reliable swift deliveries.

What is the concept behind the introduction of MISUMI’s Economy series products?
The Economy series represents our original products, known for their high quality at a lower price point. While maintaining a nearly identical quality level to our current offerings, these products meet customer needs. They are priced up to 80 percent lower than our standard items of similar size and specifications, eliminating unnecessary functions. Numerous companies in India, Europe, and Japan have adopted this series, enabling significant cost reductions. With warehouses in Gurgaon and Bangalore, we ensure reliable and quick delivery to customers nationwide.

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