HP Indigo digital printing makes personised Coke bottles

By OEM Update Editorial June 11, 2018 6:17 pm IST

With the aim to provide unique experiences and enhance personal engagement with consumers, HP Inc. has collaborated with Coca-Cola to bring the famous ‘Share a Coke’ campaign to India.

The initiative aims to give people the opportunity to celebrate relationships that have evolved over the years and reignite them by creating a moment of happiness that comes from sharing a Coke. “Share a coke” campaign is being technologically supported by HP Indigo digital printing.

Coke cans and bottles are now available with 20 special relationships printed on them, including Bae, Bro, Dude, BFF, Dad, Mom, Daughter, etc. Labels have been created in 12 languages, which are English, Hindi, Tamil, Telugu, Kannada, Bengali, Malayalam, Oriya, Assamese, Gujarati, Punjabi and Marathi. Each relationship is accompanied by an exciting descriptor. A total of 11 crore labels will be printed digitally using HP Indigo 20000 digital press on PET bottles through the machine installed at Huhtamaki, an HP customer based in Mumbai.

“As brands continue to look for ways to connect with their audiences, we are seeing a growing trend of mass personalized packaging, including desktop label printing campaigns in stores. The HP Indigo 20000 opens a realm of possibilities for flexible packaging converters, by enabling them to efficiently and profitably cope with changing market demands for shorter runs, more varied SKUs, and customized campaigns. HP Indigo is the only digital colour printing process that matches gravure quality and is safe for primary food packaging,” said Michael Boyle, Vice President – Graphics Solutions Business – Asia Pacific and Japan, HP.

The HP Indigo 20000 Digital Press is a 762 mm mid-web solution with an image format, speed and imposition capability that make it a highly productive and cost effective digital labels and flexible packaging solution.

Amar Chhajed, president – labelling business at Huhtamaki PPL said, “It is an advantage to have a sound customer with us as we made this significant investment. Brining India’s first HP Indigo 20000 should be seen as Huhtamaki’s stepping stone into digital printing. And this investment into digital comes with a much bigger commitment and confidence.”