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OEM Update
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ACE Solutions for everyone [Nov 2011]

November 25, 2011 6:56 am

ACE Solutions for everyoneACE Automation Control Equipment, the company has originally started business in Detroit helping the automation process producing cars. According to Djawad Khorosh, Operation Manager (Sales and Marketing), Today the Company is into almost every industry imaginable from tyre manufacturers to steel production, machine tools, rocket launchers, food processing, robots, packaging equipment, machine tools, paper industry and right through to medical devicesAs a global leader in industrial absorption technology, how does ACE manage to stay ahead?We have three focussed directions that have kept ACE Controls as Number 1 in the Deceleration and Controls market since our original invention of the adjustable shock absorber in 1963. First and the foremost direction is our investment in research and development. We consistently test and develop our existing product range to make it as good as we possibly can. Often the work carried out is not visible from the external view, but internally all products in our range have been either developed or improved in the last 5 years.
Secondly is our search for new ACE products ready for our customers in the future. ACE is well known for the shock absorber range, but we have many other products available in our products bouquet.
Our third focussed direction is the global support for our products with the six ACE offices and our international and local distribution network. To be able to give good quality support wherever the products are finally used has always been a significant aim of ACE Controls, both technically, but also in the local language, local currency and with appropriate local inventory support. Many of our distributors have been with ACE for over 30 years and are well trained experts in their own right.
What is your opinion on the process control industry in India and the technological advancements?India is undergoing a dramatic change in the process control industry as many companies look towards the export market for new business. This has led to the need to comply with international standards and review historic designs. The big advantage for the Indian manufacturing base is that they have the potential to take a leap forward from traditional manufacturing to the latest techniques without having to go through the learning curves and development paths that other countries have had to take. I am pleased to say that from the companies visited this change has been embraced and will set India amongst the major industrial players.

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