The OEM Challenge

By admin April 10, 2012 9:30 am IST

“OEMs need to make their machines more intelligent to meet growing demands of market in order to gain competitive advantage”-Pradeep Karnik, VP Industry BU, Schneider Electric
The original equipment manufacturers (OEMs) are witnessing an unprecedented growth triggered by increased industrial production and international trade. How do our OEMs respond to the emerging opportunities and threats will determine the evolution of this industry. Some of the key challenges the OEMs are facing today are highlighted here.
Firstly, the expectations from the end-users in terms of productivity, flexibility and adaptability are ever increasing. The end-users want machines that are: • Productive• Reliable• Flexible• Adaptable• Energy efficient• Easily integrated into their factory processes, and• Easily integrated with machine safety solutions.
Secondly, international trade is on the rise; on one hand we are being confronted with increasing competition from international players and on the other hand our domestic OEMs are increasing their focus on exports. This is forcing the OEMs to design and develop new machines in the shortest possible time. With these challenges, the OEMs need to offer machines that are:• Quicker time to market• Optimised• Better performance• Easily upgradeable• Easily maintainable• Compliance with worldwide standards• International support.

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