Continental eyes growth in India’s booming UV tire segment

By Staff Report June 9, 2025 6:20 pm IST

Continental is investing ₹100 crore to expand PLT tire production in India, focusing on SUV and UV segments to meet growing local demand.

Continental, a leading global premium tire manufacturer, has announced a strategic investment to strengthen its presence in India’s Passenger Car and Light Truck (PLT) tire segment. The company plans to invest approximately INR 100 crore (EUR 10.5 million) to enhance its manufacturing capabilities and expand its PLT tire product range in the country.

This investment reflects Continental’s commitment to developing tires specifically tailored for Indian driving conditions, with a strong focus on performance and premium quality. It also reinforces the company’s dedication to shaping the future of mobility in India through innovation, local manufacturing, and customer-centric solutions aimed at driving sustainable growth.

Samir Gupta, Managing Director of Continental Tires India stated, “With our ‘in the market, for the market’ approach, we’re aligning our portfolio to reflect the evolving lifestyle needs of Indian drivers—from daily commutes and long-distance travel to changing expectations around comfort, safety, and convenience.”

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As India undergoes rapid infrastructure development and consumer preferences shift—particularly with the surge in demand for utility vehicles (UVs)—Continental sees significant growth opportunities in larger-inch and Ultra Ultra High Performance (UUHP) tires. These are designed for SUVs, 4x4s, and sporty vehicles, aligning well with current market trends.

Continental also plans to expand its all-terrain offerings with the launch of the CrossContact AT2 later this year.

Committed to long-term growth in the region, Continental aims to further solidify its position as a trusted premium tire brand in India. The company manages sales and distribution from its headquarters in Faridabad, manufactures PLT tires in Modipuram, Meerut (Uttar Pradesh), operates over 200 brand stores across the country, and has recently opened an IT hub in Bengaluru.