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Shell Lubricants introduces ‘Total Cost of Ownership’ concept

Shell Lubricants introduced the concept of Total Cost of Ownership (TCO) with an aim to inspire customers by addressing the efficiency challenges and help them towards achieving their day-to-day ambitions.

Post a successful launch across major business hubs in the country like Mumbai, Pune, Chennai and Bengaluru; Shell, with CII recently unveiled “Empower” – an introduction to its new global direction for its B2B sectors, as a partner to its allied industries in Delhi.

The company has also unveiled its new global positioning ‘Together anything is possible’ to bring together different stakeholders from the industry in helping reduce TCO and enhance profitability.

As a part of its new focus on building a greater collaboration with customers, Shell Lubricants undertook a global study to understand the current lubrication practices of businesses in Shell’s six priority B2B sectors across eight markets: Brazil, Canada, China, Germany, India, Russia, UK and US.

Speaking on the occasion, Aysun Akik, Global B2B Marketing Manager – Industry and Transport, Shell Global, said, “Our new brand alignment is a reflection of the results from our study, which helped us reveal that companies recognise that effective lubrication represents a significant financial opportunity, but there is a lack of understanding about how lubrication can impact the TCO of their equipment. Our new brand outlook will help us align our Global outlook to reach out to our customers better, offer our people and expertise to ensure they can save smartly.”

Mansi Tripathy, Country Head of Shell Lubricants India said, “While the lubricants industry holds key significance in the business operations of its allied industries, it is necessary for sectors to perceive the contribution of lubricants as an enabler of efficient macro operations. We are hence trying to create an ecosystem and dialogue with our customers to help them understand TCO and how Shell can be a trusted partner in their journey to achieve the same.”

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