Continental develops Affordable ADAS Solutions for Emerging Markets 

September 22, 2021 6:18 pm

Safety is for all: Continental strengthens localisation of R&D in India to offer more affordable solutions. 

Continental’s Technical Centre India (TCI) demonstrated a true sense of innovation by developing affordable ADAS solutions – radar sensor and Rear-View Systems (RVS231), focusing on emerging markets. Both the systems were developed based on the proven platform meant for high-end passenger cars. The development and introduction of affordable radar sensors and rear-view systems will pave the way for the penetration of Continental’s ADAS technologies into the entry- and mid-segment passenger cars, thus enhancing the safety quotient of the vehicle.

Jaidev Venkataraman, Head of Engineering – Sensorics, Advanced Driver Assistance Systems (ADAS), Continental Automotive India, explains, “This radar sensor is a perfect example of value engineering without compromising on functionality. With this affordable radar sensor, we are re-emphasizing the message that safety is for all and not simply an add-on premium feature. The radar is built with robust hardware and state-of-the-art software, making it the best in class thus far. Our engineering team in India is working on many such cutting-edge ADAS technologies for both developed, as well as emerging markets. These radars-based solutions also give a sense of innovation in autonomous driving to the Indian market, which has not been seen before in terms of the ease with which they can be incorporated in the present traffic conditions and available infrastructure.”

Dayanand Acharya, Head of Engineering – Systems, Advanced Driver Assistance Systems (ADAS) Continental Automotive India, added, “ADAS business unit has been developing and launching cutting-edge products and systems year-on-year in global markets, staying on top of evolving technologies and transforming markets. The TCI team has major ownership and contribution in software for radar, camera, and ADCU (Assisted / Automated Driving Control units) for global customers, starting from design, development, validation, product launch, and ensuring lifetime field performance. The team also develops functions and features that successfully fulfil Global NCAP and NHTSA performance requirements. The systems feature minimal hardware footprint, complex Functionalities with functional safety, security features, and various software components with a major contribution from TCI.”

For more info, visit: https://www.continental.com/en/