Cummins India introduces the REDEFINE 2024 digital solutions for sustainability

By Staff Report September 25, 2024 3:58 pm IST

Cummins India Limited has launched ‘REDEFINE 2024’, an annual B-school case study competition aimed at aspiring business leaders. The competition is titled “How Digital Solutions Enable Sustainability in Traditional Businesses.” 

Cummins India Limited, a leading power solutions technology provider, has launched ‘REDEFINE 2024’, an annual B-school case study competition that encourages aspiring business leaders to apply their strategic, innovative, and analytical skills to real-world business challenges.

Themed “How Digital Solutions Enable Sustainability in Traditional Businesses?” This year’s competition encourages participants to leverage digitalisation to advance sustainability within traditional sectors. It focusses on how digital solutions can strengthen Environmental, Social, and Governance (ESG) reporting, identify opportunities for the reduction of Scope 1, 2, and 3 emissions, and improve operational efficiency. 

Anupama Kaul, Human Resources Leader, Cummins India, said, “At Cummins India, we are committed to inspiring and nurturing future leaders to navigate and shape the evolving business landscape. Since its inception, our case study competition has been integral to this goal. As the growing adoption of sustainability and technology reshape our world, it is crucial to harness technology to create a more sustainable environment. REDEFINE 2024 offers an exceptional platform for students to demonstrate how digitalisation can drive meaningful change.” 

Subramanian Chidambaran, Director, Corporate Strategy, Cummins India, added, “Through REDEFINE, we aim to empower students to think beyond conventional approaches, encouraging them to explore how technology can transform traditional industries and create a more sustainable future. Innovation thrives on diverse perspectives and collaborative effort. By engaging with tomorrow’s leaders, we aim to gain fresh insights and drive innovative solutions, reflecting Cummins India’s’ commitment to progress and excellence in our industry.” 

The competition, open to first- and second-year students in two-year flagship programs from 18 partner B-schools in India, will culminate in a two-day grand finale at Cummins India Office Campus in Pune, Maharashtra, on November 14-15, 2024. The winning team will receive a cash prize and an exclusive invitation to join Cummins India’s mentorship program, fostering the next generation of business leaders through interactive sessions.