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OEM Update

Valvoline Cummins to increase thrust on OEMs

June 21, 2011 12:15 pm

Sandeep Singla, AVP Marketing, Valvoline Cummins India talks about maintaining a double digit growth aiming to be among the top two brands in the market
 
Brief us about the performance of Valvoline Cummins in Indian market.
In the past few months, Valvoline Cummins has seen some strong recovery in terms of its growth across the globe and is very optimistic about the future. Looking at the current market size of lubricants in the country, Valvoline Cummins business is over 1.7 million metric tonne and for any foreign brand like ours, accessibility is close to 50 per cent. The industry is projected to grow at a rate of 3.9 per cent on a year on year basis by 2013.  There will be lot of technology shift, as customers will upgrade to long drain lubes offering enough scope for companies like Valvoline Cummins to grow.
 
What are your growth plans for India?
Valvoline Cummins began its operations in the year 1998 in India as a joint venture between Valvoline Inc. USA and Cummins India Ltd. Since then, the company grew in leaps and bounds and emerged as one of the fastest growing foreign brands in the country.

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