WIKA Appoints Vikram Dhingra as AVP, Sales to Drive Outreach

By OEM Update Editorial April 13, 2023 4:11 pm IST

Vikram Dhingra as Associate Vice President, Sales will be leading the marketing outreach for the company.

WIKA India (WIKA Instruments India Pvt. Ltd)—a wholly-owned subsidiary of WIKA Global (WIKA Alexander Wiegand SE & Co. KG, Germany), has appointed Vikram Dhingra as Associate Vice President, Sales who will be leading the marketing outreach for the company. The global major, a specialist in precision component manufacturing associated with the test and measurement market like Pressure, Temperature, Level, Flow, & Force for critical industrial applications, has decided to focus on India for a major market penetration domestically and as a base to neighboring countries.

Announcing the engagement of professional leadership, Gaurav Bawa, Senior Vice President of WIKA India, mentioned, “We welcome Vikram Dhingra as one of the top management officials in the company who can work with the other leaders to fulfil the targets that WIKA has set for itself in India. He is an experienced Strategy Architect with expertise in implementing product roadmaps backed by analysis of business performance, situation and possible bottlenecks. These insights help the management make relevant decisions and continue to grow during challenging times.”

Vikram has had varied experience with major companies like Crompton Greaves, Larsen & Toubro, Kirloskar, BCH Electric Limited, Polycab and many others. Always a part of core industrial manufacturers, Vikram is expected to plan the channel intervention for a new tech-enabled product line of WIKA. The major instrumentation plans to double its turnover by 2025, needing expert handling of its supply chain and future orders.

WIKA India, with a firm foothold in India, strategises future intervention in a way to maximise the market share in the segments where they are present through prudent localisation. Vikram, a distribution channel specialist, is expected to advise on the best moves to WIKA to realise their dreams.

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