A robust platform for Indian manufacturers

June 30, 2016 1:34 pm

Today the Indian manufacturing industry which has the technical capability and good quality system and a robust process has got big potential to tap all the identified markets.Muralishankar Sambasivam, VP, Association of Indian Forging Industry
  Most of the global OEMs and tier 2 players have set up their international purchasing offices in India and they have set very high targets for procurement from India. Muralishankar Sambasivam, Vice President, Association of Indian Forging Industry talks on what’s changed about Indian manufacturing sector post “Make in India” initiative launched.
A good move in the right directionThe “Make in India” initiative has definitely been a good move in the right direction to give the necessary boost to the overall manufacturing sector. It has created an all-round positive business environment and sentiment. The campaign has definitely been fruitful for certain segment of the forging industry and we are anticipating an increase in demand from the non-auto sector in the medium and long term. After the launch this initiative, lot of OEMs and tier 1 companies are looking at Indian automotive component industry as a potential source. Also car manufacturers like Hyundai, Maruti, Volkswagen and Nissan are looking at India as a manufacturing base and market them to the Asian and African markets. This translates into increased business opportunity for growth of the auto component industry.
The government on its part has made some positive steps in order to attract the global companies to be a part of the “Make in India”. The following are the few initiatives:• Because of the coal block auctions, the production of coal has touched a record during last year and imports have come down• Because of the above initiative and lot of push to the solar sector, the power availability in India has drastically improved• Focus on infrastructure development has been kicked off with the allocation of higher funding for the same. This has resulted in commencement of several National Highways.
Robust opportunity for Indian manufacturersMost of the global OEMs and tier 2 players have set up their international purchasing offices in India and they have set very high targets for procurement from India. Because of this, lot of Indian companies will be benefited. Currently companies like Boeing, Air Bus and some other defence equipment manufacturing companies are also looking at Indian manufacturers to make components and aggregates in order to fulfil their buy-back obligation to the government, which will translate into a big opportunity for Indian manufacturers to capitalise. Today the Indian manufacturing industry which has the technical capability and good quality system and a robust process has got big potential to tap all the identified markets.
Surging to a smarter futureAfter the IT revolution, all global manufacturers have started looking at India with greater respect in terms of higher technical capabilities rather than a cheap labour destination. Over the last couple of decades, many Indian companies like Bharat Forge have made a mark on the global manufacturing arena. With lot of emphasis on the performance and warranty of automotives and other manufacturing goods, the quality and consistency of the products have become paramount. Lot of Indian manufacturers have the necessary system, processes and monitoring procedures to meet this growing demand and stringent quality standards and hence global OEMs prefer India. Another major factor is excellent communication skills in English as compared to countries like China, Korea and Taiwan.

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