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From idea to integration: broad partner network supports customers with their Low-cost automation

From idea to integration: broad partner network supports customers with their Low-cost automation

February 15, 2023 3:02 pm

igus is working with manufacturers and integrators to expand its service and range for cost-effective automation.

Low-Cost automation reduces the barriers to getting started with automation and gives special assistance to small and medium-sized companies in increasing their competitiveness. To this end, motion plastics specialist igus has built up a broad network of 55 robotics providers and 40 integrators over the past three years – and new partners are constantly being added.

As a result of continuous developments and product innovations, affordable robotics has become especially interesting for small and medium-sized companies. And the number of offers on the market is increasing. For instance, igus Low-Cost automation represents a broad portfolio of the articulated arm, linear, delta and SCARA robots. Product modularity means that single components or complete individual solutions can be assembled according to the build-or-buy principle. The focus is always on a low entry-level price and quick payback. This is where igus high-performance plastics play to their strengths. They are tribologically optimised, incredibly durable, lightweight, lubrication-free, maintenance-free, and cost-effective.

The most cost-effective solution that works
Over the past three years, igus has built up a broad, constantly growing partner network. As part of the LCA partner programme, the motion plastics specialist works with integrators who provide customers with additional expertise, experience with end-customer projects, and joint project experience. Mühlens, “We started with seven partners around two years ago, and we now have almost 100. We are constantly expanding our network to refer interested parties to competent integration partners in their area. Together, we can offer our customers a wide range of automation solutions – focusing on applications with a total investment volume of less than €45,000. We work with our customers to select the ideal application integrator to find the best and most cost-effective solution.” Typical services include integrating a control system into existing machines, setting up and commissioning robots, evaluating safety measures or, if there is no capacity, providing the capability to assemble machines on-site.

Experience Low-Cost Automation lives on site.

Like igus, many integrators have set up a customer testing area so customers can experience igus Low-Cost automation live. “Nothing is more convincing than being able to experience robot programming or gripper adaptations on-site in 30 minutes. That’s why we have over 30 customer visits a week in Cologne alone”, says Mühlens. The range of test areas is wide: from a delta robot cell at ITQ GmbH in Garching near Munich to a 150-square-metre area with four robots and linear robot axes at Provitec near Heilbronn to a 1,400-square-metre customer testing area at Truphysics in Stuttgart with 300 square metres of space just for igus products. With its Low-Cost Automation roadshow, igus works with integrator partners to organise events or visit customers directly on-site. “We have already organised roadshow events in Germany, Denmark, Sweden, Finland, Poland, Belgium, France, Switzerland, and the Netherlands, attracting around 3,500 visitors. The roadshow aims to always automate directly on site,” says Mühlens.

RBTX online marketplace: new partners are adding more and more new products to the range
Since 2019, users have also had access to the igus RBTX marketplace – an online marketplace that brings users and manufacturers of low-cost robotics together. Alexander Mühlens: “At, interested parties can find compatible components from a total of 78 partners. The marketplace currently has 100 low-cost applications with parts lists and hardware and software compatibility for price transparency. As an open marketplace, we are always interested in new partners for the low-cost robotics mission, so we can ultimately provide interested parties with even more individual solutions for their specific application.” Partners benefit from a new digital sales channel and can expand their customer base and open up new markets – a win for everyone involved.

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eMagazine September 2023

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