Akzo Nobel creating end-segment-based market classification

By admin June 19, 2013 8:27 am IST

“The strategic step of end-segment-based classification entails a concept of single window supplier and a wholesome opportunity mapping of the customers”
– M.V. Ravi, National Manager – Transportation, Akzo Nobel India
Automotive market has a high correlation to the country’s growth and GDP prospects. This market has been growing for more than 10 years; however, recently the market conditions have been a challenge. Akzo Nobel India is present in multiple submarkets of the automotive industry like commercial vehicles, construction equipment, railways, motor cycles, auto components, etc. In an exclusive interview with OEM Update, M.V. Ravi shares how Akzo Nobel has reduced risks and delivered steady performance.
What is the status of automotive industry in India? What are the trends that you foresee in this sector?There is a clear shift in customer preference for fully loaded vehicles, both in safety and other newer mobility features. This trend is being seen across the market including commercial vehicles and construction equipment OEMs. There is also an influx of global and Asian players into the Indian market.
The automotive industry in India will see a robust evolution in fuel efficiency, innovations on design, cost-efficient designs, and proactive aftermarket solutions.