Borouge to expand footprint in India

February 17, 2014 7:39 am

 To meet the increasing demand in Indian market, Borouge, the UAE-based provider of innovative, value creating plastics solutions, plans to expand its sales and marketing capabilities in India. While talking on the company’s strategy, Wim Roels, CEO of Borouge’s Marketing & Sales said, “The year ahead heralds a milestone year for Borouge as we will be commissioning and ramping up production by more than twofold. In line with our global expansion, we will also continue to significantly grow in India and we will be well positioned to meet the growing market demand in India as well as our customers’ specific current and future needs to be leading in their fields.”
Borouge took part in Plastivision 2013 exhibition, held in Mumbai from December 12-16, 2013. At Plastivision, the company showcased samples of products of advanced packaging, healthcare, agricultural films, pipe systems, and wire and cable that are made from its polyolefins solutions.
Expansion plansBorouge has aggressively strengthened  it position globally and invested $ 10 billion in the last In 2014. Borouge is expanding the annual production capacity of polyolefins at its Abu Dhabi-based plant from 2 million tonnes to 4.5 million tonnes per year. Two new polyethylene (PE) plants and two new polypropylene (PP) plants will start up at Borouge 3 expansion plant along with a new low density polyethylene (LDPE) unit, delivering highly specialised polymers specifically for the growing wire and cable markets. Meanwhile, Borouge will expand the annual capacity of its compounding manufacturing plant in Shanghai from 50,000 tonnes to 90,000 tonnes and has recently completed a $70 million innovation centre in Abu Dhabi.
”In-line with our global expansion, we will also continue to significantly grow in India, and we will be well positioned to meet the growing market demand in India as well as our customers’ specific current and future needs to be leading in their fields,” Wim adds.

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