ElectroMech growing through partnerships

February 12, 2015 12:30 pm

 ElectroMech is in the business of building cranes since 1979. Over the last 35 years in the industry, it has managed to build a good reputation for quality, on-time delivery and prompt services through its solutions selling approach. Mr Mehendale analyses the market situation and also explains ElectroMech’s strategy of making partnerships.
Make in India effect ‘Make in India’ is a rallying call for the global manufacturing industry and definitely is being marketed well. India is being looked upon once again as a country that can emerge as a leader on the manufacturing front globally.
“With the Modi government kick starting this campaign that aims to project India as the place to be, action on the manufacturing front is definitely going to be interesting,” believes Mr Mehendale.
For ElectroMech, the current size of the Indian market is tiny as compared to countries like China, Germany and Japan. However, if the Make in India campaign succeeds, the company will be potentially looking at a substantial ramp up in the domestic consumption of capital goods. This will definitely lead to good economies of scale which are currently missing in India.
Establishing in marketToday ElectroMech is India’s one of the largest EOT cranes manufacturers by value and volume. It has installed over 5,000 cranes and hoists in thousands of facilities across 35 countries. Over the decades, it has provided solutions to several companies at various stages in their projects, whether setting up a green field facility, new plant or expansion, often crafting customised solutions as per its clients’ needs.
ElectroMech’s plant in Pune is the largest EOT crane manufacturing facility in India practicing international standards of engineering and quality assurance, claims the company. It is known for ensuring service excellence through a widespread network of sales offices across India and enjoys its significant presence both in India and overseas.
“We believe in a solutions approach to selling. We don’t just sell cranes but we provide well engineered hoisting solutions. Hence we ensure the things with a partnership approach with our clients, we see to it that the client is in a position to economise on his investment and derive maximum value,” says Mr Mehendale. “Ultimately the clients are looking at value and we are here to provide this value. We are always geared up to provide our clients with an extremely efficient response and help them benefit from our economies of scale and reach.”

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