Harting
Harting

Do you want to advertise here? Contact us

LMW
LMW

Do you want to advertise here? Contact us

OEM Update
.

In-vehicle infotainment – an emerging trend

By admin September 13, 2013 7:40 pm

According to Guru Ganesan, Managing Director, ARM India,”lVI systems are now aiming to provide customers with a complete connected car experience. So, constant connectivity is something that is gaining much more importance now”Please give us an overview of the automotive infotainment industry in India.According to this year’s study by ABI Research, shipments of connected automotive infotainment systems will grow from 9 million in 2013 to more than 62 million in 2018. Connected navigation, multimedia streaming, social media, and in-car Wi-Fi hotspots are becoming key features.The Indian market is even considered to be one of the largest markets for in-vehicle infotainment (IVI). IVI is no longer limited to premium vehicles. Today, even entry-level and medium range vehicles come equipped with IVI panels that include navigation systems and wireless connectivity.How is the current demand pattern within automotive OEMs?The demand from OEMs is extremely encouraging. Most OEMs continue to focus on integrating their vehicles with future-proofed, seamlessly connected infotainment systems. IVI systems are now aiming to provide customers with a complete connected car experience. So, constant connectivity is something that is gaining much more importance now.Despite sales falling in the automotive sector locally, a key differentiator influencing buying decisions includes in-vehicle infotainment. What is your comment in this regard?Absolutely! Indians are feeling the need to be connected at all times; the need for digital empowerment. Content will play a huge role; localisation of content and catering to local preferences will be critical.With the introduction of modern IVI technologies, how it’s making an impact over automotive OEM’s business?Pricing will play a key role. It is important for OEMs to ensure that in-vehicle infotainment systems are cost-effective. It is important to have a good understanding of the Indian customer’s needs and cater accordingly. Studies reveal that IVI today plays a key role in a customer’s decision-making. With automakers constantly striving to differentiate their products, we will continue to see IVI technologies creating a strong impact on industry growth.What are the challenges that OEMs and the IVI segment are facing today?One of the main challenges with infotainment is how to match the experience in the vehicle to that which users enjoy on their smartphones. People are now familiar with touch screens and the occasional system reboot on a phone. A vehicle system has significantly different reliability and safety constraints. In cars, touch screen interfaces can be replaced with voice interaction and in-car controls to manage content.What are the products and solutions you offer under this segment? Tell us about your clientele.One of ARM’s main focuses in this space is to create a common set of software building blocks that can be used by all ARM partners. ARM is a board member of the Genivi consortium, which focuses on standardising Linux tools and distributions of the operating system, enabling car manufacturers and their suppliers to focus on their areas of value add, which is typically around the user interface. One of ARM’s strong beliefs is in encouraging choice at all levels of the value chain. Therefore, ARM fully supports the activities of QNX and its ecosystem (currently the largest IVI solution as measured by deployed platforms) and Microsoft’s initiatives in this area.A wide range of ARM products are deployed in this space – from Application Processors such as the Cortex-A9 and Cortex-A15 to our Mali-400 GPU – from our security technology TrustZone to our system IP technologies.Which is the particular market segment you are looking at?The proliferation of the ARM architecture in mobile applications has led to the availability of many ingredients necessary to building energy-efficient, extremely low cost telematics and infotainment platforms. ARM is investing with its partners to standardise the basic software building blocks, to enable the car manufacturers and their suppliers to focus on areas of value add and differentiation around the user interface. We are heading towards a future that incorporates simpler user interfaces in the car that provide seamless access to content as a driver moves from their home, to the car and to the workplace.

Cookie Consent

We use cookies to personalize your experience. By continuing to visit this website you agree to our Terms & Conditions, Privacy Policy and Cookie Policy.

Tags:
Webinar
Webinar

Do you want to advertise here? Contact us

OEM Update QR Code
OEM Update QR Code

Events

World of Photonics India
World of Photonics India
IFFE Expo
IFFE Expo
Clean India Show
Clean India Show
Factory Automation Expo
Factory Automation Expo
India Essen Welding and Cutting Expo
India Essen Welding and Cutting Expo
Logimat India
Logimat India
Metal Forming Expo
Metal Forming Expo

eMagazine October 2024

eMagazine October 2024
eMagazine October 2024

Do you want to advertise here? Contact us

Our Sponsors

DIRAK
DIRAK
Pragati Gears
Pragati Gears
Carl Zeiss India
Carl Zeiss India
STMCNC
STMCNC
Nord
Nord
Messer Cutting
Messer Cutting
Atos Profilo
Atos Profilo
Fronius
Fronius
SCHMALZ
SCHMALZ
Sigma-Weild
Sigma-Weild
Mallcom
Mallcom
igus
igus
DH Secheron Electrodes
DH Secheron Electrodes
Timken India
Timken India
UNP Polyvalves India Pvt Ltd
UNP Polyvalves India Pvt Ltd
ENS Oils & Lubricants
ENS Oils & Lubricants
Super Slides
Super Slides
Autonics
Autonics
Fuel Instruments  Engineers
Fuel Instruments  Engineers
Velvex
Velvex
Universal Orbital
Universal Orbital
Chicago Pneumatic Tools
Chicago Pneumatic Tools
MMC Hardmetal Pvt Ltd
MMC Hardmetal Pvt Ltd
Mennekes
Mennekes
ACD Machines
ACD Machines
TruCut
TruCut
tectyl
tectyl
BKT Tires
BKT Tires
Fibro India
Fibro India
Deceler
Deceler
Balluff
Balluff
Urgo Capital
Urgo Capital
Amsak Cranes
Amsak Cranes
Molygraph
Molygraph
SKS Welding
SKS Welding
pioneer Cranes
pioneer Cranes
Exorint
Exorint
Schmersal India
Schmersal India
Exon mobil
Exon mobil