Lubrizol boosts regional growth with a visionary leadership shift

By OEM Update Editorial March 6, 2024 11:45 am IST

Bhavana Bindra has been appointed as the Managing Director of Lubrizol Corporation’s India, Middle East, and Africa operations. Bindra will lead the IMEA team in driving regional growth for the company and its clients, working with Lubrizol executives to expand local market opportunities and strengthen relationships with regional customers, suppliers.

The Lubrizol Corporation appointed Bhavana Bindra as Managing Director for India, the Middle East, and Africa. The newly formed position will help Lubrizol meet its aggressive expansion objectives and maintain its commitment to the region

Bhavana, as Lubrizol IMEA Managing Director, will lead the IMEA team in driving regional growth for the firm and its clients. She will work with Lubrizol leaders to support local market possibilities and improve partnerships with regional customers, suppliers, and stakeholders. Bhavana will also oversee the establishment of a new Global Capability Center in Pune, India, to support regional expansion.

This appointment reflects Lubrizol’s commitment to the region, which includes a $150 million investment in India to accelerate growth, most notably a new state-of-the-art CPVC resin plant in Vilayat, India, which will be the world’s largest CPVC resin plant when it opens in 2025.

“Lubrizol has a long history of success across India, the Middle East, and Africa, and we look forward to further growing and strengthening our support for our customers and partners in these regions,” said JT Jones, SVP, High Growth Regions, Lubrizol. “We have incredible talent across the region and look forward to expanding our team and our footprint across the region.”