Invest in automation for survival

By admin August 16, 2016 2:38 pm IST

Domestic market is primarily price-sensitive, but also shows awareness about the product quality. There is a huge opportunity for export to the world market.
Automation has played an important role in shaping the manufacturing industry and will continue to do so. For that, Sivaram P V, Managing Director, B&R Automation India insists manufacturing industry to invest in automation for sustainability. Edited excerpts from his interview:
Invest in automationIndia is blessed with a huge domestic market. This market is primarily price-sensitive, but also shows awareness about the product quality. There is a huge opportunity for export to the world market. Automation which has played a crucial role in India’s manufacturing landscape will gain more significance. Manufacturing industry must invest in automation for its survival and sustainability. Indian automation industry is catered by major global players and few Indian companies. As a trend there is a gradual shift in demand towards industry solutions than just individual automation products.