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OEM Update

Lubrizol Opens Applications and Business Center in Mumbai

December 11, 2010 8:34 am

Lubrizol Corporation, a specialty chemical company that produces and supplies technologies to customers in the global transportation, industrial and consumer markets opens a new regional Applications and Business Center in Mumbai to support its Advanced Materials business segment. 
 
The Lubrizol Corporation is a specialty chemical company that produces and supplies technologies to customers in the global transportation, industrial and consumer markets.  The Company opens a new regional Applications and Business Center in Mumbai to support its Advanced Materials business segment.  According to Eric Schnur, President, Lubrizol Advanced Materials, “It is an important milestone in the Company’s geographic expansion plan in South Asia”.
 
The location, in the newly built Jaswanti Landmark office complex in Mumbai, centers on a world class development and applications laboratory and also includes office space for commercial, technical and administrative talent.  The laboratory includes development, formulation and applications testing capabilities in multiple personal care and coatings applications as well as a world–class pharmaceutical application development center.  The site also supports Lubrizol’s business in engineered polymers, which is well known in India for its FlowGuard brand – a high performance engineered plastic widely used for hot and cold water delivery.  Estane Thermoplastic Polyurethane (TPU) is also a leading brand that has found acceptance globally in many applications including the transportation and sports shoe arenas.
 
“Lubrizol has a long history of investing in the South Asian market, particularly in India,” said Mr. Schnur.  “We view this market as a great opportunity for Lubrizol Advanced Materials, and our new site represents an important step in what we intend to be a long–term effort focused on growth and investment in this region.”  
 
Commenting on the potential in Indian market for Lubrizol’s business, Mr. Schnur said, “Lubrizol Corporation is the US$ 5 billion company and Indian market is US$ 200 million worth. The rate of growth in this market is much higher than that of Western Europe and North America. That’s why we are flowing our resources in India and other countries such as China and Brazil. In terms of number the Indian market may account for less, but the growth potential is huge”.

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