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OEM Update

WAM India Intend to grow at a rate of 10-15% every year

June 16, 2010 5:32 am

WAM India
Intend to grow at a rate of 10-15% every year
 
WAMGROUP is a global player in the powder material handling and processing equipments segments. Anil Manduskar, MD and Amit Popatwala, DGM-Sales & Marketing, WAM India highlight the Company’s performance. They have also expressed their views about the manufacturing sector in India.
 
Incepted in 1969, as a one-man-operation to manufacture screw conveyors, the WAMGROUP has come to stand for innovation in bulk material handling technology and equipment supply. Can you brief us about your India business?
Anil Manduskar: At the end of 1996 a sales co-operation between WAM and a company from Mumbai (then Bombay) began. The Indian partner’s long-term expertise in solids handling later became the basic requirement for the establishment of a new subsidiary, called WAM Bombay.  After one and half years the business license was awarded. In view of the size and population of the Indian subcontinent the local management agreed on an initial limitation of its sales area to the states of Gujarat, Maharashtra and Goa. In 1999, the operation employed a staff of seven and enjoyed increasing sales mainly in the construction industry, chemicals and detergents.
In 2000, WAM Bombay was put in charge of entire Indian market. By the end of year 2005 a manufacturing line for screw conveyors was set up to which, in 2006, an assembly line for dust collectors and butterfly valves was added. On June 1st 2009, the company changed its name to WAM India Pvt. Ltd.
 
How do you see the potential of Indian market for your business?
Mr. Anil: WAMGROUP has been a strong player in the global market for powder material handling and processing equipments. In India, we have been able to satisfy the growing need of the country specifically in the construction industry and to a major extent we are trying to make a mark in other powder related manufacturing processes.
We are also experiencing a surge in the Indian manufacturing industry like food processing, chemicals, detergents, glass, plastics etc. Hence it will not be wrong to state that we have immense potential for the coming market in India.
 
Mr. Amit, which all the industries your products and solutions are catering for?
Amit Popatwala: As Mr. Anil told, we are providing products/components as solutions to organizations dealing with the handling and processing of powder and granular material. Our presence can be felt in sectors like Building, construction, Animal husbandry, animal feed, Food processing, packaging, chemicals, construction chemicals, detergents, mining, foundry, etc.
 
Brief us about your manufacturing facilities in India.
Mr. Amit: WAMGROUP’s manufacturing facility in India started in the year 2005 initially for the manufacturing of screw conveyors. However, as on today we do also make dust filters, butterfly valves. In the coming years, we intend to manufacture bin activators, motor vibrators, bucket elevators, etc. Basically, we intend to make the Indian subsidiary self sufficient in terms of manufacturing in view of the domestic market demand.
 
Tell us about the recent trend in manufacturing sector in India.
Mr. Anil: In India Material Handling terminology is used in a very general way.  We are specifically active in Powder and Granular handling and processing field.  In fact, that is our area of strength and specialization. Moreover, the overwhelming response received at Bulk Solids India 2010, Mumbai exhibition held in March, itself is an indicator that Indian Industry has opened up their arms to welcome better technology products. This also substantiates the increased demand in this sector.
Mr. Amit: Our major activity is in Construction equipment sector (Readymix concrete business – which handles cement, flyash and microsilica).  In this sector major European Companies have already established their manufacturing units in India. Therefore, the technology transfer has already been absorbed and accepted by the local market.  In other sectors like Detergent, Food, Glass and Chemical the Multinational companies have already adopted to the new technology offered by us.  The medium sized /small customers are following the roots established by the big Corporate.  Though this transition is a slow process it requires customer education, exposure and confidence building measures and we are working on the same.

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