Highway of Growth [Jan 2012]

January 11, 2012 6:21 am

Belief in an effective two-way commitment in achieving a common goal as an important aspect, off-highway tyre manufacturer BKT relies on quality and service for its products
Balkrishna Tyres (BKT), a name to reckon within the off-highway tyre industry supplies tyres to almost all the major OEMs across the globe. The core strength of the company lies in its widest range of products with more than 1900 Stock Keeping Units, R & D focus, quick new product development process, commitment to quality and firm belief in after-sales services. Focusing completely on intensive market research, in-depth product knowledge and excellent product development capabilities; BKT increases its footprint in the niche segment.
Product rangeBKT is categorised as a ‘One Stop Shop’ for off-highway tyre solutions. Its unique range of off-highway tyres includes agricultural tyres (cross ply & radial), industrial, material handling and construction tyres (cross ply & radial), OTR tyres (cross ply & radial) and other special application tyres such as turf tyres, ATV, golf, go cart tyres and military tyres (puncture resistant and run flat). Apart from tyres for the replacement market, today BKT caters to major Original Equipment (OE) customers for their requirement of off-highway tyres, globally.
BKT’s products are being supplied to over 120 countries on a global platform. With the demand for products on rise, BKT is receiving excellent response from all the countries it is dealing with. Elaborating on the growth aspect, Arvind Poddar, Vice Chairman and Managing Director, Balkrishna Tyres (BKT) said, “We are continuously expanding and giving new range of products. This is the reason why we have grown 40 times in the last decade. Quality being the main focus makes us the premium producers in the world. We believe in service and the price has to be reasonable for the consumers. We not only sell tyre but sell a complete concept. The company takes necessary step and makes plans accordingly for the future”.
Advantage BKTThe prime advantages BKT offers are quality product, service backup etc. BKT’s tyres are cost effective taking into consideration the life of the tyre, running hours, and operational uptime of the equipment and use.The company mainly competes on an international level and benchmarks its products against leading players. BKT contribute 60 per cent of its production to the agriculture sector and 40 per cent to construction and mining equipment. At present BKT has a backlog of over six months. “We are expanding our capacity and also putting up a Greenfield project which will start its production in September 2012. However, to reach full capacity, it would take about 18 months as BKT’s products are all technical tyres therfore can’t be rolled-out on the first day itself”, said Mr. Poddar.

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