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OEM Update

Godrej Security Encourages Intelligent Living

August 16, 2010 7:28 am

Industrial security solutions industry in India is gradually catching-up. With an annual turn-over of Rs. 400 crores, Godrej Security Solutions Division, a division of Godrej & Boyce Mfg. Co. Ltd. is the pioneer in the business of security solutions. Mehernosh B. Pithawala, General Manager – International  Business & Marketing Communications, Godrej Security Solutions highlights the five mantras that required addressing the needs for security industry.
 
Godrej has graduated from simple lever and tumbler locks several years ago to modern, intelligent technologies. Please brief us about the security solutions business in India?
As challenges have advanced, so have solutions. Godrej Security Solutions believes it needs to constantly stay ahead and keep pace with the latest technology to meet growing needs.
Godrej Security Solutions Division, one of the divisions of Godrej & Boyce Mfg. Co. Ltd. and part of the US$ 2.8 billion Godrej Group, is the pioneer and leader in the business of security solutions for homes, offices, railways, airports, places of worship, institutions and industries. Godrej Security Solutions Division is the largest manufacturer of Security Solutions in India and has over 70% of the domestic market share. It is the largest supplier of security solutions to the banking industry, corporate and public institutions which include the Reserve Bank of India, State Bank of India, Siddhivinayak Temple, ISRO, Hyderabad International Airport, Mumbai International Airport, IOCL, and several other multinational companies and hotels. Godrej Security Solutions Division is the only company in India to offer a unique 4-prong approach of Security Audit, Security Consultancy, Comprehensive Security Solutions and Annual Maintenance Contract along with a wide range of security solutions comprising Physical Security Solutions, Premises Security solutions, Electronic security solutions, Marine Solutions, Home Security Solutions etc. For the first time in the category and in the industry, Godrej Security Solutions Division has been awarded with the Superbrand status. It has also won the “Most Preferred brand” award in the Home Segment. The division currently exports its products to over 45 countries including the Middle East Asia, South East Asia, Far East Asia, East Africa, US, Europe and the SAARC countries.
 
What are the total market size and your market share?
The total organized market share of the total security industry is about 1800 Crores and we have a 70% of Market Share in the Physical Security Business.
 
What about the annual turnover and your target for this year?
Last year we had a turnover of Rs. 400 crores and this year we have plans to achieve a turn over of Rs. 500 crores.
 
Can you highlight the major growth drivers for security solutions business?
The major Growth Drivers are the Premises Security Business and the International Business.
 
What are the issues need to be addressed that are related to your industry?
GSS Five Mantras for Intelligent Living:
•      Security starts at the drawing board stage – Buildings must be designed with security measures in mind depending on the Industry, type of building, topography, entry and exit points etc.
•      Complete audit of the premise to be done by an expert
•      Take an integrated approach rather than a piecemeal add-on approach – Move from products to solutions by investing in a bouquet of complimenting and carefully configured security products, as different products have different functions
•      Customized intelligent security solutions for individual situations – Every segment and premise have different security needs and the solutions which vary from one segment to another. Hence at Godrej Security Solutions, we understand your needs and suggest a solution accordingly

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