Akyapak
Akyapak

Do you want to advertise here? Contact us

LMW
LMW

Do you want to advertise here? Contact us

BKT’s Ashok Chhajer sheds light on ‘Bharat Ka Tire’
.

BKT’s Ashok Chhajer sheds light on ‘Bharat Ka Tire’

December 29, 2023 6:49 pm

In this exclusive interview, BKT’s Sr. General Manager, OE Sales, Ashok Chhajer, unveils the tire manufacturer’s industry leadership and global impact. From revolutionary innovations showcased at Excon 2023 to the latest campaign ‘Bharat ka Tire’, Mr. Chhajer provides a snapshot of BKT’s commitment to innovation, versatility, and sustainability in the tire sector.

Exploring BKT’s ‘Bharat ka Tire’ initiative, how does it align with the company’s strategy?
BKT’s ‘Bharat Ka Tire’ initiative is integral to our strategic vision, aligning our company commitment dedicated to the monumental task of building Bharat. It embodies a commitment to understanding and addressing the unique needs of the Indian market, influencing our product development and customer relations. Also, this initiative guides our strategic choices, positioning us as a brand deeply connected to the nation’s pulse. Moreover, it integrates with our corporate responsibility efforts, emphasizing sustainability and community development. ‘Bharat Ka Tire’ is not just a slogan; it’s a strategic imperative, shaping our actions and contributing to both company growth and the holistic development of Bharat.

Can you elaborate on BKT’s diverse offerings to set an industry benchmark?
Our commitment towards the off-highway sector of India and the world is evident in the diverse range of offerings at BKT. From pneumatic to solid tires, all-steel radial tires, and rubber tracks, we manufacture an extensive and modern range of Off-Highway tires specifically for vehicles operating in agricultural, industrial, earthmoving, mining, port, ATV, and gardening industries. Thus, we have set an industry benchmark by providing cutting-edge solutions across various applications under the off-highway gamut.We currently manufacture a range of over 3,200 SKUs, which are exported to over 160 countries across the world. 

Advertising

OEM Android App

Your future advertising space? Our media data

Let us delve into BKT’s most recent rubber track innovation. What can you tell us about its features and the advancements showcased at Excon 2023?
At Excon 2023, we introduced a state-of-the-art rubber trackMultiforce BK T91for compact track loaders (CTL) employed in material handling applications. The tread of Multiforce BK T91 is made of a high-performance compound that ensures maximum resistance against cuts, tears, and abrasion, making it suitable for a variety of surfaces on and off the road such as clay, mud, asphalt, gravel, and sand. It also provides optimal flotation on hills or slopes. 

Multiforce BK T91 features a C-shaped tread pattern that provides superior handling and excellent traction on all terrains. Additionally, a dual forged metal core for strength and excellent durability. More so, the endless belting design of high-tensile steel cords ensures better dimensional stability and excellent performance in extreme conditions. 

The EARTHMAX SR 468, tire unveiled at Excon 2023 seems significant. Could you shed light on its distinctive features and how it aligns with BKT’s commitment to innovation?
Certainly, the EARTHMAX SR 468, displayed at the Excon 2023 is a remarkable addition. This advanced All-Steel radial tire is specially designed for rigid haul trucks. Its unique tread design with special tread compounds makes it perfect for hard, rocky, and tough mining conditions. Its tread lug blocks with circumferential grooves and intertwined blocks ensure effective heat dissipation. EARTHMAX SR 468 is developed using BKT’s cutting-edge technology to carry heavy loads, deliver longer service life, and provide resistance to rock cuts and punctures.Additionally, the sturdy square shoulder assists in ejecting loose stones to protect the tire from damage.

Cookie Consent

We use cookies to personalize your experience. By continuing to visit this website you agree to our Terms & Conditions, Privacy Policy and Cookie Policy.

TruCut Precision Tools Pvt Ltd
TruCut Precision Tools Pvt Ltd

Do you want to advertise here? Contact us

Paid Webinar
Paid Webinar

Do you want to advertise here? Contact us

OEM Update QR Code
OEM Update QR Code

Events

amtex
amtex
Fastener Fair India
Fastener Fair India
Himtex 2024
Himtex 2024
Oil & Gas Digital Transformation Africa 2024
Oil & Gas Digital Transformation Africa 2024
Mototech24 Pune
Mototech24 Pune
Pharma India Expo
Pharma India Expo
World of Photonics India
World of Photonics India
IFFE Expo
IFFE Expo
India Essen Welding and Cutting Expo
India Essen Welding and Cutting Expo
Logimat India
Logimat India

eMagazine June 2024

eMagazine June 2024
eMagazine June 2024

Do you want to advertise here? Contact us

Our Sponsors

Bluestar
Bluestar
ELGI-banner
ELGI-banner
DIRAK
DIRAK
B&R Automation
BR Automation
Pragati Gears
Pragati Gears
Pilz India
Pilz India
Carl Zeiss India
Carl Zeiss India
STMCNC
STMPC
Nord
Nord
Fuji Electric India
Fuji Electric India
Maco-c
Maco-c
Andreas
Andreas
TEAL
TEAL
Vulcan Rubber
Vulcan Rubber
Fronius
Fronius
SCHMALZ
SCHMALZ
Sigma-Weild
Sigma-Weild
Inovance Technology
Inovance Technology
Mallcom
Mallcom
Caliber Valves
Caliber Valves
Delta Electric
Delta Electric
Jayashree Electrodevices
Jayashree Electrodevices
Kumbhojkar plastic moulders
Kumbhojkar plastic moulders
Libratherm instruments
Libratherm instruments
MACHbow Enterprise
MACHbow Enterprise
Igus India Pvt Ltd
Igus India Pvt Ltd
Rtex electronics
Rtex electronics
Vega India Level Ltd
Vega India Level Ltd
Sunlub Technologies
Sunlub Technologies
Thakoor Maschinen
Thakoor Maschinen
Timken India
Timken India
UNP Polyvalves India Pvt Ltd
UNP Polyvalves India Pvt Ltd
Wago Pvt Ltd
Wago Pvt Ltd
Dosatron
Dosatron
Super Slides
Super Slides
Mecc alte
Mecc alte
IMTMA- IMTEX 24
IMTMA- IMTEX 24
Ziehl Abegg
Ziehl Abegg
ACE Micromatic Group
ACE Micromatic Group
Fuel Instruments  Engineers
Fuel Instruments  Engineers
Hosabettu Heavy Machinery LLP
Hosabettu Heavy Machinery LLP
BLASTLINE INDIA
BLASTLINE INDIA
Chicago Pneumatic Tools
Chicago Pneumatic Tools
MMC Hardmetal Pvt Ltd
MMC Hardmetal Pvt Ltd
Yaskawa India
Yaskawa India
Mennekes
Mennekes
TruCut
TruCut
MARPOSS
MARPOSS
kta
kta
Jungheinrich
Jungheinrich