AMW launches new 1618 TP Tipper at EXCON [25 November 2011]

November 25, 2011 5:09 am

Asia Motor Works (AMW) launched its new 1618 TP Tipper model at the EXCON exhibition in Bangalore on November 24. This important new model marks AMW’s entry into the competitive 16 ton segment of the Indian commercial vehicle market.
The 1618 TP is a single axle (4*2) tipper powered by a 178bhp diesel engine, mated to a 6-speed gearbox. The model offer superior driver comfort thanks to its air-conditioned cabin which has class-leading aesthetics. With the launch of the 1618 TP, AMW now offers truck models ranging from 16 tons to 49 tons for various applications in the construction and mining sectors.
According to Anirudh Bhuwalka, Managing Director and CEO, AMW, “AMW is an Associate Sponsor at EXCON 2011, which is one of the biggest exhibitions for the fast growing construction sector in India. With a strong focus on infrastructure development by the government, we are sure there would be increased participation from international players, as also from most Indian companies in this domain.”
Mr. Bhuwalka added, “On display at EXCON is our latest offering, the 1618 TP.  This single axle 16 tonner marks our foray into the competitive 16 tonne segment and we are confident that this product will perform extremely well in the demanding and arduous construction and mining segment, in which AMW enjoys a number 2 position in the country.”
AMW is the Fastest Growing Truck Brand in IndiaAMW, which began full scale production in 2008, currently sells 1,000 trucks every month through 87 touch points across the country. This represents a volume growth of over 100% compared to the same period last year, making AMW the fastest growing truck brand in India.
It also reaffirms the growing acceptance of AMW models among truck buyers in India. AMW trucks are known for their reliability, increased productivity and overall value proposition. In fact, the company rolled out its 20,000th truck from its manufacturing plant in Bhuj, Gujarat during September 2011.
Displaced Ashok Leyland in 25 ton Tipper segmentAMW has also emerged as the number 2 player in the 25 ton and above Tipper segment of the Indian commercial vehicle market, displacing Ashok Leyland. AMW’s share of this segment is currently at 26% and the company plans to launch several new application specific models aimed at growing its overall volumes and share in the future.
Exciting new products to debut at Auto ExpoAMW also plans to showcase an exciting range of new products at the upcoming Auto Expo 2012, which commences from January 5, 2012 in New Delhi. These world class vehicles will showcase the increasing expertise of AMW, offering superb aesthetics and powerful performance at a value price tag, which is the hallmark of AMW. We firmly believe that these new products will take AMW to the next level in the Indian market.
AMW has also introduced the 3118 SWB model in June 2011, which is aimed at the mining and construction markets. This 31 ton model is the first 12-wheel Tipper from AMW. It has a payload which is one of the highest in its segment and the initial response to this model has been encouraging.
Setting service standards in Indian truckingAMW is setting new service standards in the Indian trucking industry with its 24×7 Helpline called ‘Seva’ which is accessible through a toll free number. The company also supports its customers through the use of mobile service vans and container workshops in remote locations across India.
The total addressable market of HCVs in 2010-11 was 220,000 commercial vehicles per annum, which is currently growing at about 9% per annum. During the current fiscal year, AMW has successfully entered into all segments of the HCV market and is poised to grow strongly thanks to its increasing penetration in the construction and mining segment of the commercial vehicle market.